{"id":8563,"date":"2021-04-13T11:02:46","date_gmt":"2021-04-13T11:02:46","guid":{"rendered":"https:\/\/daoinsights.com\/?post_type=event&#038;p=8563"},"modified":"2021-04-13T11:02:46","modified_gmt":"2021-04-13T11:02:46","slug":"live-event-understanding-chinas-she-economy-in-2021","status":"publish","type":"event","link":"https:\/\/daoinsights.com\/events\/live-event-understanding-chinas-she-economy-in-2021\/","title":{"rendered":"Live Event &#8211; Understanding China\u2019s \u2018She-Economy\u2019 in 2021"},"content":{"rendered":"\n<p>How can brands harness <strong>China\u2019s \u2018She Power\u2019<\/strong>? Explore campaigns targeting female Chinese consumers LIVE with us.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background\" href=\"https:\/\/my.demio.com\/ref\/XpPOdKzDOrxucDLD?utm_source=webinar&amp;utm_medium=DAOwebsite&amp;utm_campaign=webinar-07042021\" style=\"border-radius:50px\" target=\"_blank\" rel=\"noreferrer noopener\">Register for FREE<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>With special guests<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/daoinsights.com\/exclusives\/marketing-to-chinese-women-an-interview-with-bessie-lee\/\">Bessie Lee<\/a><\/strong> &#8211; CEO &amp; Founder, Withinlink, Former CEO, WPP China<\/li><li><strong>Arnold Ma<\/strong> &#8211; CEO &amp; Founder, Qumin<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Let\u2019s chat about HER<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Want to impress 2021\u2019s Chinese woman?<\/strong><\/h3>\n\n\n\n<p>You\u2019re not alone! There are <strong>682 million women in China<\/strong> currently being inundated with marketing messages. More and more of these are by Chinese brands which, unsurprisingly, understand their target audience very well. In fact, 80% of Tmall\u2019s top new brands in 2020 were focused on female consumer\u2019s needs, all trying to harness the \u2018She Power\u2019 \u5979\u529b\u91cf. How can Western brands <strong>cut through the noise<\/strong> AND avoid increasing dangers of landmines?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You\u2019ll need some background<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Consumer preferences and behaviours of Chinese female consumers are not the same as their counterparts\u2019 in the West. You may already be aware of <strong>social pressures, \u2018leftover women\u2019, marriage markets<\/strong>, and know about the impacts of the <strong>one-child policy<\/strong>. Let\u2019s chat about these, the effects they\u2019ve had, and how consumer and brand <strong>conversations have evolved in 2021<\/strong>. Yes, this International Women\u2019s Day saw some <strong>campaigns we didn\u2019t think possible a few years ago<\/strong> \u2013 let&#8217;s discuss a couple of those together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tapping into the She-Economy<\/strong><\/h3>\n\n\n\n<p>By highlighting recent brand and platform successes in the sphere, we\u2019ll talk about <strong>winning strategies and narratives<\/strong> for 2021 and beyond. Expect juxtapositions of shopping festivals vs meaningful messages. Is there a winning formula? We\u2019ll find out together!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get involved!<\/strong><\/h2>\n\n\n\n<p>In true <strong>Bring Your Own Brand<\/strong> style, we ask you to <strong>join in the conversation<\/strong> and shape the event with us \u2013 rate the campaigns, ask questions, vote in polls, and share your experiences and thoughts with us LIVE. <strong>We look forward to hearing what YOU think and what you want to know!<\/strong>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background\" href=\"https:\/\/my.demio.com\/ref\/XpPOdKzDOrxucDLD?utm_source=webinar&amp;utm_medium=DAOwebsite&amp;utm_campaign=webinar-07042021\" style=\"border-radius:50px\" target=\"_blank\" rel=\"noreferrer noopener\">Register for FREE<\/a><\/div>\n<\/div>\n\n\n\n<p>The event will also be streamed <strong>on Clubhouse<\/strong> in the China Club. Find the <a href=\"https:\/\/www.joinclubhouse.com\/event\/PDKZ3j6m\">CH event here<\/a>.<\/p>\n","protected":false},"author":2,"featured_media":9003,"template":"","class_list":["post-8563","event","type-event","status-publish","has-post-thumbnail","hentry","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Event - Understanding China\u2019s \u2018She-Economy\u2019 in 2021 | Dao Insights<\/title>\n<meta name=\"description\" content=\"682 million women in China currently being inundated with marketing messages. Find out how you can cut through the noise. Register today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/events\/live-event-understanding-chinas-she-economy-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Event - Understanding China\u2019s \u2018She-Economy\u2019 in 2021 | Dao Insights\" \/>\n<meta property=\"og:description\" content=\"682 million women in China currently being inundated with marketing messages. Find out how you can cut through the noise. 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