{"id":7676,"date":"2021-02-05T09:30:00","date_gmt":"2021-02-05T09:30:00","guid":{"rendered":"https:\/\/daoinsights.com\/?post_type=event&#038;p=7676"},"modified":"2021-02-05T11:12:22","modified_gmt":"2021-02-05T11:12:22","slug":"live-event-2021-chinese-new-year-ads-unpacked","status":"publish","type":"event","link":"https:\/\/daoinsights.com\/events\/live-event-2021-chinese-new-year-ads-unpacked\/","title":{"rendered":"Live Event &#8211; 2021 Chinese New Year Ads Unpacked"},"content":{"rendered":"\n<figure class=\"wp-block-embed alignright is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2021 Chinese New Year ads UNPACKED \u2013 a BYOB Livestream\" width=\"520\" height=\"293\" src=\"https:\/\/www.youtube.com\/embed\/TScpKCccUec?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Chinese New Year marks the <strong>biggest, most important<\/strong> (not to mention award-winning) campaigns of the year in Asia.<\/p>\n\n\n\n<p>We\u2019ve picked <strong>out 5 of the best 2021 CNY ads<\/strong> from across all industries to be scrutinized and unpacked during our live discussion.<\/p>\n\n\n\n<p>Arnold and Tom will watch the ads for the first time, so there\u2019s <strong>no hiding their true reactions<\/strong>. After sharing their initial sentiments, they will pick apart each video with you \u2013 the audience \u2013 to decipher <strong>what makes these campaigns hit the mark<\/strong>.<\/p>\n\n\n\n<p>Family, food, traditions, red envelopes, couplets, the ox, \u2018fu\u2019, \u2026 together we\u2019ll discuss the<strong> themes and cultural significance<\/strong> of Chinese New Year presented in the ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2021\/02\/CNY_byob_LinkedIn_1200x628-1024x502.png\" alt=\"CHINESE NEW YEAR EVENT\" class=\"wp-image-7678\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2021\/02\/CNY_byob_LinkedIn_1200x628-1024x502.png 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2021\/02\/CNY_byob_LinkedIn_1200x628-300x147.png 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2021\/02\/CNY_byob_LinkedIn_1200x628-768x377.png 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2021\/02\/CNY_byob_LinkedIn_1200x628-400x196.png 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2021\/02\/CNY_byob_LinkedIn_1200x628-800x393.png 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2021\/02\/CNY_byob_LinkedIn_1200x628.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How BYOB works<\/strong><\/h2>\n\n\n\n<p><strong>BYOB \u2013 Bring Your Own Brand<\/strong> \u2013 is an interactive livestream unlike any you\u2019ve seen before. The stream is not pre-recorded, there is no being talked at, but <strong>expect live interaction that reacts in real time<\/strong> to your questions.<\/p>\n\n\n\n<p>As with all our events, we encourage you to be active, comment your thoughts, ask questions and <strong>take part in our live activities and polls<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bring a friend<\/strong><\/h2>\n\n\n\n<p>Feel free to <strong>invite anyone you think would benefit<\/strong> from gaining a deeper understanding of what Chinese consumers expect from brands and <strong>how they can stand out<\/strong> during Chinese New Year.<\/p>\n\n\n\n<p>We hope the event will inspire you with ideas for effective campaigns and <strong>get you in the mood for Chinese New Year<\/strong>!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/my.demio.com\/ref\/tDprlB4CMVV2NI60?utm_source=webinar&amp;utm_medium=DAO&amp;utm_campaign=webinar-100221\" target=\"_blank\" rel=\"noreferrer noopener\">REGISTER HERE<\/a><\/div>\n<\/div>\n","protected":false},"author":2,"featured_media":7679,"template":"","class_list":["post-7676","event","type-event","status-publish","has-post-thumbnail","hentry","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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