{"id":525,"date":"2020-08-27T09:15:00","date_gmt":"2020-08-27T09:15:00","guid":{"rendered":"https:\/\/daoinsights.com\/?post_type=event&#038;p=525"},"modified":"2020-08-27T11:03:13","modified_gmt":"2020-08-27T11:03:13","slug":"live-event-luxury-brands-entering-china-post-covid19","status":"publish","type":"event","link":"https:\/\/daoinsights.com\/events\/live-event-luxury-brands-entering-china-post-covid19\/","title":{"rendered":"Live Event &#8211; Luxury Brands Entering China Post-COVID19"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Getting it right: Luxury brands in China<\/strong>&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-embed-youtube alignright wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Live event: Entering China as a luxury brand\" width=\"520\" height=\"293\" src=\"https:\/\/www.youtube.com\/embed\/XXfiBVMkzbk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cIf you build it, he will come.\u201d&nbsp;&nbsp;<\/p><cite>Field of Dreams<\/cite><\/blockquote>\n\n\n\n<p>This famous quote from the sports film&nbsp;<em>\u2018Field of Dreams\u2019<\/em>&nbsp;is also an appropriate metaphor&nbsp;for&nbsp;<strong>how&nbsp;foreign brands approach China<\/strong>. What they see is the huge opportunity presented by launching a store on&nbsp;Tmall, for example.&nbsp;Yes, there are extensive opportunities for luxury brands in China as <strong>Chinese consumers are set to make 50% of all luxury purchases by 2025<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Yet, many <strong>luxury brands have struggled to enter the Chinese market<\/strong> in a way that sets them up for success. Some even left&nbsp;a bad impression on Chinese consumers. Furthermore, although luxury brands strive to establish themselves on&nbsp;Tmall, only&nbsp;1% of&nbsp;Tmall&nbsp;stores&nbsp;actually make&nbsp;a profit.&nbsp;<\/p>\n\n\n\n<p>So,&nbsp;how should luxury brands develop their presence on&nbsp;Tmall, and, in China?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Luxury in the \u201cnew normal\u201d<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Due to COVID-19, the global luxury industry is expected to contract between 20-35% in 2020. To be successful in the Chinese market, luxury brands&nbsp;must&nbsp;adapt and be creative with their digital strategy.&nbsp;<\/p>\n\n\n\n<p><strong>The formula to enter the Chinese market has changed<\/strong>.<\/p>\n\n\n\n<p>With the <strong>rise of social commerce<\/strong> on&nbsp;short video platforms including&nbsp;Douyin&nbsp;(TikTok) and&nbsp;Kuaishou, brands switching from KOLs to KOCs and the increasing need for localisation. The Chinese market is not an easy one to crack.&nbsp;<\/p>\n\n\n\n<p><em>So,&nbsp;what does it take to succeed in the \u201cnew normal\u201d?&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/07\/header-1024x320.png\" alt=\"\" class=\"wp-image-2460\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/07\/header-1024x320.png 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/07\/header-300x94.png 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/07\/header-768x240.png 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/07\/header-400x125.png 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/07\/header-800x250.png 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/07\/header.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dos and&nbsp;don&#8217;ts&nbsp;of China\u2019s luxury market<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Luxury brand Pedro Garcia&#8217;s Zahara&nbsp;will offer unique insights from&nbsp;a <strong>luxury brand&nbsp;currently in the process of entering China<\/strong>. We will discuss dos and don\u2019ts for luxury brands entering China\u2019s \u201cfield of dreams\u201d.&nbsp;<\/p>\n\n\n\n<p>As part of our <strong>Bring Your Own Brand (BYOB)<\/strong> series, we ask you to bring experiences and examples from your own brand to help influence the discussion. The event will be&nbsp;<strong>interactive<\/strong>&nbsp;with live polls, exclusive material and a question and answer session.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Live only<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Our event is under strict Chatham House Rules \u2013 \u201cLive means Live\u201d \u2013 so there will be <strong>no recording<\/strong>.&nbsp;That way everyone is free to share their own experiences.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Sign up now to find out how to make your brand&nbsp;work&nbsp;in China!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/my.demio.com\/ref\/8bGy4AbmSUUB6H0a?utm_source=webinar&amp;utm_medium=Dao&amp;utm_campaign=webinar-210720\" style=\"border-radius:50px\" target=\"_blank\" rel=\"noreferrer noopener\">REGISTER HERE<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"author":2,"featured_media":1065,"template":"","class_list":["post-525","event","type-event","status-publish","has-post-thumbnail","hentry","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury brands entering China | Event | Dao Insights<\/title>\n<meta name=\"description\" content=\"Live event discussing how luxury brands enter China post-COVID-19 based on a live example of Pedro Garcia. Join free, BYOB - bring your own brand!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/events\/live-event-luxury-brands-entering-china-post-covid19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BYOB Live Event - Luxury Brands Entering China Post-COVID19\" \/>\n<meta property=\"og:description\" content=\"In an exclusive FREE live event, Qumin will offer unique insights from a luxury brand currently entering China, discussing dos and don\u2019ts for luxury brands entering China\u2019s \u201cfield of dreams\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/events\/live-event-luxury-brands-entering-china-post-covid19\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-27T11:03:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/07\/Rectangle.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BYOB Live Event - Luxury Brands Entering China Post-COVID19\" \/>\n<meta name=\"twitter:description\" content=\"In an exclusive FREE live event, Qumin will offer unique insights from a luxury brand currently entering China, discussing dos and don\u2019ts for luxury brands entering China\u2019s \u201cfield of dreams\u201d.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/07\/Rectangle.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/events\\\/live-event-luxury-brands-entering-china-post-covid19\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/events\\\/live-event-luxury-brands-entering-china-post-covid19\\\/\",\"name\":\"Luxury brands entering China | Event | Dao Insights\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/events\\\/live-event-luxury-brands-entering-china-post-covid19\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/events\\\/live-event-luxury-brands-entering-china-post-covid19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/gabrielle-henderson-pL1qsBqCatk-unsplash-1.jpg\",\"datePublished\":\"2020-08-27T09:15:00+00:00\",\"dateModified\":\"2020-08-27T11:03:13+00:00\",\"description\":\"Live event discussing how luxury brands enter China post-COVID-19 based on a live example of Pedro Garcia. 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