{"id":50014,"date":"2026-04-04T06:23:37","date_gmt":"2026-04-04T06:23:37","guid":{"rendered":"https:\/\/daoinsights.com\/?p=50014"},"modified":"2026-04-07T06:02:07","modified_gmt":"2026-04-07T06:02:07","slug":"meituan-trouble-is-dead","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/","title":{"rendered":"Meituan claims \u2018trouble Is dead\u2019 with April Fools film to push its AI assistant\u00a0"},"content":{"rendered":"\n

On April Fools\u2019 Day, Meituan staged a funeral. Its fully AI-generated short film Trouble Is Dead<\/em> (\u9ebb\u70e6\u6b7b\u4e86) declares the death of trouble (mafan, <\/em>\u9ebb\u70e6). The word is a widely known concept in Chinese and could be used to describe any number of the daily frictions that drive you up the wall.\u00a0\u00a0<\/p>\n\n\n\n

In the film\u2019s mock-serious send-off someone asks: \u2018who killed trouble?\u2019<\/a> The answer is revealed through a string of all-too familiar scenarios. Users hesitate over meal choices, travel plans and itineraries. Each moment of indecision is resolved by Meituan\u2019s AI assistant, Xiaotuan (\u5c0f\u56e2).  <\/strong><\/p>\n\n\n\n

\"Trouble
‘Trouble is Dead’ Image: Screen-grabbed from the film.<\/sub><\/figcaption><\/figure>\n\n\n\n

The framing here is that Xiaotuan isn\u2019t just some AI assistant, but a tool that removed the second guessing around daily trouble<\/a>. The film doesn\u2019t push technical claims, Meituan is tapping into capability and lived experience. \u2018Trouble\u2019 becomes a shared cultural shorthand \u2013 something everyone complains about but rarely defines. And Meituan kills it off.  <\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
Images: Screen-grabbed from the film.<\/sub><\/figcaption><\/figure>\n\n\n\n

It\u2019s an absurd concept, which is why we can\u2019t forget the timing. April Fools\u2019 Day gives the campaign permission to be so, handling the topic with a light touch that removes any boredom with another dry product push.  <\/strong><\/p>\n\n\n\n

Xiaotuan was introduced as an AI-powered search function earlier this year with the push Ask Xiaotuan (\u95ee\u5c0f\u56e2). During Spring Festival, it expanded into scenario-based services, helping users plan reunion dinners and trips through a dedicated in-app hub.  <\/p>\n\n\n\n

\n
\"Trouble<\/figure>\n\n\n\n
\"Trouble<\/figure>\n
Images: Screen-grabbed from the film.<\/sub><\/figcaption><\/figure>\n\n\n\n

Trouble is Dead<\/em> consolidates those iterations into a single idea. Xiaotuan is no longer just a feature set. It\u2019s positioned as a decision-making layer across Meituan\u2019s ecosystem, one that promises to make choices easier, and in doing so, make everyday consumption feel frictionless. We\u2019ve all sat flicking through Meituan too long, wondering what in the hell we\u2019re going to eat. Maybe this was long overdue.  <\/p>\n","protected":false},"excerpt":{"rendered":"

On April Fools\u2019 Day, Meituan staged a funeral. Its fully AI-generated short film Trouble Is Dead (\u9ebb\u70e6\u6b7b\u4e86) declares the death of trouble (mafan, \u9ebb\u70e6). The word is a widely known concept in Chinese and could be used to describe any number of the daily frictions that drive you up the wall.\u00a0\u00a0 In the film\u2019s mock-serious […]<\/p>\n","protected":false},"author":2,"featured_media":50015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[69,62,63],"class_list":["post-50014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-food-beverage","tag-news-marketing-branding","tag-news-platforms","has-thumbnail"],"acf":[],"yoast_head":"\nMeituan claims \u2018trouble Is dead\u2019 with April Fools film<\/title>\n<meta name=\"description\" content=\"Meituan dropped an April Fools film to highlight its AI assistant, Ask Xiaotuan. The film claims 'trouble is dead.'\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meituan claims \u2018trouble Is dead\u2019 with April Fools film\" \/>\n<meta property=\"og:description\" content=\"Meituan dropped an April Fools film to highlight its AI assistant, Ask Xiaotuan. The film claims 'trouble is dead.'\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-04T06:23:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T06:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-04-at-13.12.18.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2301\" \/>\n\t<meta property=\"og:image:height\" content=\"762\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dao Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dao Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/meituan-trouble-is-dead\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/meituan-trouble-is-dead\\\/\"},\"author\":{\"name\":\"Dao Team\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\"},\"headline\":\"Meituan claims \u2018trouble Is dead\u2019 with April Fools film to push its AI assistant\u00a0\",\"datePublished\":\"2026-04-04T06:23:37+00:00\",\"dateModified\":\"2026-04-07T06:02:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/meituan-trouble-is-dead\\\/\"},\"wordCount\":335,\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/meituan-trouble-is-dead\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Screenshot-2026-04-04-at-13.12.18.jpg\",\"keywords\":[\"Industries - Food & Beverage\",\"News - Marketing & Branding\",\"News - Platforms\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/meituan-trouble-is-dead\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/meituan-trouble-is-dead\\\/\",\"name\":\"Meituan claims \u2018trouble Is dead\u2019 with April Fools film\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/meituan-trouble-is-dead\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/meituan-trouble-is-dead\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Screenshot-2026-04-04-at-13.12.18.jpg\",\"datePublished\":\"2026-04-04T06:23:37+00:00\",\"dateModified\":\"2026-04-07T06:02:07+00:00\",\"description\":\"Meituan dropped an April Fools film to highlight its AI assistant, Ask Xiaotuan. The film claims 'trouble is dead.'\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/meituan-trouble-is-dead\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/daoinsights.com\\\/news\\\/meituan-trouble-is-dead\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/meituan-trouble-is-dead\\\/#primaryimage\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Screenshot-2026-04-04-at-13.12.18.jpg\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Screenshot-2026-04-04-at-13.12.18.jpg\",\"width\":2301,\"height\":762},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/meituan-trouble-is-dead\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/daoinsights.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meituan claims \u2018trouble Is dead\u2019 with April Fools film to push its AI assistant\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"name\":\"Dao Insights\",\"description\":\"News, trends, and case studies from China\",\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/daoinsights.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\",\"name\":\"Dao Insights\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"width\":2400,\"height\":2400,\"caption\":\"Dao Insights\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\",\"name\":\"Dao Team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meituan claims \u2018trouble Is dead\u2019 with April Fools film","description":"Meituan dropped an April Fools film to highlight its AI assistant, Ask Xiaotuan. The film claims 'trouble is dead.'","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/","og_locale":"en_US","og_type":"article","og_title":"Meituan claims \u2018trouble Is dead\u2019 with April Fools film","og_description":"Meituan dropped an April Fools film to highlight its AI assistant, Ask Xiaotuan. The film claims 'trouble is dead.'","og_url":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/","og_site_name":"Dao Insights","article_published_time":"2026-04-04T06:23:37+00:00","article_modified_time":"2026-04-07T06:02:07+00:00","og_image":[{"width":2301,"height":762,"url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-04-at-13.12.18.jpg","type":"image\/jpeg"}],"author":"Dao Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dao Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/#article","isPartOf":{"@id":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/"},"author":{"name":"Dao Team","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978"},"headline":"Meituan claims \u2018trouble Is dead\u2019 with April Fools film to push its AI assistant\u00a0","datePublished":"2026-04-04T06:23:37+00:00","dateModified":"2026-04-07T06:02:07+00:00","mainEntityOfPage":{"@id":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/"},"wordCount":335,"publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"image":{"@id":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-04-at-13.12.18.jpg","keywords":["Industries - Food & Beverage","News - Marketing & Branding","News - Platforms"],"articleSection":["News"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/daoinsights.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/","url":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/","name":"Meituan claims \u2018trouble Is dead\u2019 with April Fools film","isPartOf":{"@id":"https:\/\/daoinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/#primaryimage"},"image":{"@id":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-04-at-13.12.18.jpg","datePublished":"2026-04-04T06:23:37+00:00","dateModified":"2026-04-07T06:02:07+00:00","description":"Meituan dropped an April Fools film to highlight its AI assistant, Ask Xiaotuan. The film claims 'trouble is dead.'","breadcrumb":{"@id":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/#primaryimage","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-04-at-13.12.18.jpg","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-04-at-13.12.18.jpg","width":2301,"height":762},{"@type":"BreadcrumbList","@id":"https:\/\/daoinsights.com\/news\/meituan-trouble-is-dead\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/daoinsights.com\/"},{"@type":"ListItem","position":2,"name":"Meituan claims \u2018trouble Is dead\u2019 with April Fools film to push its AI assistant\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/daoinsights.com\/#website","url":"https:\/\/daoinsights.com\/","name":"Dao Insights","description":"News, trends, and case studies from China","publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/daoinsights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/daoinsights.com\/#organization","name":"Dao Insights","url":"https:\/\/daoinsights.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","width":2400,"height":2400,"caption":"Dao Insights"},"image":{"@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978","name":"Dao Team"}]}},"_links":{"self":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/50014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/comments?post=50014"}],"version-history":[{"count":0,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/50014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media\/50015"}],"wp:attachment":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media?parent=50014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/categories?post=50014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/tags?post=50014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}