{"id":49895,"date":"2026-03-24T06:51:35","date_gmt":"2026-03-24T06:51:35","guid":{"rendered":"https:\/\/daoinsights.com\/?p=49895"},"modified":"2026-03-24T06:52:03","modified_gmt":"2026-03-24T06:52:03","slug":"xiaomi-su7","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/xiaomi-su7\/","title":{"rendered":"Xiaomi recruits Shu Qi and Su Bingtian as it rolls out new SU7\u00a0"},"content":{"rendered":"\n<p>Xiaomi Auto is now marketing identity. For the launch of its next-generation Xiaomi SU7 \u2013 and for the first time since entering the auto market \u2013 it has brought in celebrity firepower to bear on a launch. This celebrity comes in the form of two high-profile faces: actress Shu Qi and famed sprinter Su Bingtian.\u00a0\u00a0<\/p>\n\n\n\n<p><strong>The pair have been named brand ambassadors, forming what Xiaomi is calling the \u2018double SU\u2019 pairing.<\/strong> That\u2019s a pun if you didn\u2019t get it. <em>Su <\/em>Bingtian and <em>Shu <\/em>Qi (yes, not quite Su, but close enough).\u00a0\u00a0<\/p>\n\n\n\n<p>The Xiaomi SU7 sticks closely to the brief that made the original vehicle a hit. <a href=\"https:\/\/voi.id\/en\/mobil\/565853\" target=\"_blank\" rel=\"noreferrer noopener\">But this time, Xiaomi is doubling down on performance and smart tech<\/a>, promising tighter handling, better stability and a smoother, safer drive.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u65b0\u6b3eSU7\u6539\u4e86\u5565\uff1f\u4e00\u56fe\u770b\u61c2_1_\u7535\u52a8\u7329\u7403KONG_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"Xiaomi SU7\u00a0\" class=\"wp-image-49896\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u65b0\u6b3eSU7\u6539\u4e86\u5565\uff1f\u4e00\u56fe\u770b\u61c2_1_\u7535\u52a8\u7329\u7403KONG_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u65b0\u6b3eSU7\u6539\u4e86\u5565\uff1f\u4e00\u56fe\u770b\u61c2_1_\u7535\u52a8\u7329\u7403KONG_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u65b0\u6b3eSU7\u6539\u4e86\u5565\uff1f\u4e00\u56fe\u770b\u61c2_1_\u7535\u52a8\u7329\u7403KONG_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u65b0\u6b3eSU7\u6539\u4e86\u5565\uff1f\u4e00\u56fe\u770b\u61c2_1_\u7535\u52a8\u7329\u7403KONG_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u65b0\u6b3eSU7\u6539\u4e86\u5565\uff1f\u4e00\u56fe\u770b\u61c2_1_\u7535\u52a8\u7329\u7403KONG_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><sub>Image: Rednote\/\u7535\u52a8\u7329\u7403KONG<\/sub><\/figcaption><\/figure>\n\n\n\n<p>Of course, the ambassador choice leans into that positioning. Shu Qi brings a kind of effortless, composed elegance \u2013 a nod to the ease and control Xiaomi wants drivers to feel. Her casting also has a layer of internet logic: when the first SU7 launched, Chinese netizens flooded social media with that homophonic link between her name and the car. Xiaomi has simply made the meme official.\u00a0<\/p>\n\n\n\n<p>Su Bingtian, meanwhile, is more of a proof point. China\u2019s fastest man has been driving an SU7 Max since 2024, <strong>making him exactly the kind of <em>real user<\/em> Xiaomi says it wants to spotlight.<\/strong> <a href=\"https:\/\/daoinsights.com\/news\/tencent-xiaomi-byd-who-are-the-best-ceos-in-china\/\" target=\"_blank\" rel=\"noreferrer noopener\">It\u2019s a strategy that even CEO Lei Jun has outlined.\u00a0\u00a0<\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"49897\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u6b22\u8fce\u8212\u6dc7\uff0c\u6210\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u54c1\u724c\u4ee3\u8a00\u4eba\u3002_1_\u5c0f\u7c73_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"Xiaomi SU7\u00a0\" class=\"wp-image-49897\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u6b22\u8fce\u8212\u6dc7\uff0c\u6210\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u54c1\u724c\u4ee3\u8a00\u4eba\u3002_1_\u5c0f\u7c73_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u6b22\u8fce\u8212\u6dc7\uff0c\u6210\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u54c1\u724c\u4ee3\u8a00\u4eba\u3002_1_\u5c0f\u7c73_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u6b22\u8fce\u8212\u6dc7\uff0c\u6210\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u54c1\u724c\u4ee3\u8a00\u4eba\u3002_1_\u5c0f\u7c73_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u6b22\u8fce\u8212\u6dc7\uff0c\u6210\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u54c1\u724c\u4ee3\u8a00\u4eba\u3002_1_\u5c0f\u7c73_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u6b22\u8fce\u8212\u6dc7\uff0c\u6210\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u54c1\u724c\u4ee3\u8a00\u4eba\u3002_1_\u5c0f\u7c73_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"49898\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u6b22\u8fce\u82cf\u70b3\u6dfb\uff0c\u6210\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u54c1\u724c\u4ee3\u8a00\u4eba\u3002_1_\u5c0f\u7c73_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"Xiaomi SU7\u00a0\" class=\"wp-image-49898\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u6b22\u8fce\u82cf\u70b3\u6dfb\uff0c\u6210\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u54c1\u724c\u4ee3\u8a00\u4eba\u3002_1_\u5c0f\u7c73_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u6b22\u8fce\u82cf\u70b3\u6dfb\uff0c\u6210\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u54c1\u724c\u4ee3\u8a00\u4eba\u3002_1_\u5c0f\u7c73_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u6b22\u8fce\u82cf\u70b3\u6dfb\uff0c\u6210\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u54c1\u724c\u4ee3\u8a00\u4eba\u3002_1_\u5c0f\u7c73_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u6b22\u8fce\u82cf\u70b3\u6dfb\uff0c\u6210\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u54c1\u724c\u4ee3\u8a00\u4eba\u3002_1_\u5c0f\u7c73_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2026\/03\/\u6b22\u8fce\u82cf\u70b3\u6dfb\uff0c\u6210\u4e3a\u5c0f\u7c73\u6c7d\u8f66\u54c1\u724c\u4ee3\u8a00\u4eba\u3002_1_\u5c0f\u7c73_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><sub>Images: Rednote\/\u5c0f\u7c73<\/sub><\/figcaption><\/figure>\n\n\n\n<p>Xiaomi has long built its brand around the people that actually use the products.\u00a0 For this brand, ambassadors aren\u2019t just faces, they act more like feedback loops. This strategy has formed a fiercely loyal following. But it has its drawbacks. <a href=\"https:\/\/daoinsights.com\/news\/xiaomi-kol-controversy\/\" target=\"_blank\" rel=\"noreferrer noopener\">The blowup with KOL critic of the brand Universal Big Bear is a fine example.<\/a>\u00a0\u00a0<\/p>\n\n\n\n<p>Users who felt like they\u2019d been betrayed kicked back and the partnership was dropped. For now though, Xiaomi\u2019s brand strategy seems to be landing. Within 34 minutes of pre-orders opening, the new SU7 clocked more than 15,000 locked-in orders.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xiaomi Auto is now marketing identity. For the launch of its next-generation Xiaomi SU7 \u2013 and for the first time since entering the auto market \u2013 it has brought in celebrity firepower to bear on a launch. This celebrity comes in the form of two high-profile faces: actress Shu Qi and famed sprinter Su Bingtian.\u00a0\u00a0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[7,62],"class_list":["post-49895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-technology","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xiaomi recruits Shu Qi and Su Bingtian as it rolls out new SU7\u00a0<\/title>\n<meta name=\"description\" content=\"For the release of the Xiaomi SU7, the brand has recruited two stars to reflect the speed and elegance of the new vehicle.\" \/>\n<meta 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