{"id":48929,"date":"2025-12-29T08:18:13","date_gmt":"2025-12-29T08:18:13","guid":{"rendered":"https:\/\/daoinsights.com\/?p=48929"},"modified":"2025-12-29T08:18:53","modified_gmt":"2025-12-29T08:18:53","slug":"lenovo-ai","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/lenovo-ai\/","title":{"rendered":"Lenovo uses AI to engage football fans ahead of the 2026 FIFA World Cup\u00a0"},"content":{"rendered":"\n

Chinese smartphone and computer manufacturer, Lenovo (\u8054\u60f3), announced its partnership with the 2026 FIFA World Cup back in mid-October, but what that partnership meant beyond pitch-side advertising was still up for grabs. Recent developments have shed light on how the brand will use AI to aid football fever.\u00a0\u00a0<\/p>\n\n\n\n

Ever keen to connect with the everyday consumer<\/a>, these developments come in the form of a new initiative called 999 Ways AI Brings Joy to Football <\/em>\u2013 a multimedia push that positions artificial intelligence as a tool to bring fans closer to the game. The backbone of the initiative is a campaign film called Chasing the Joy of Football<\/em>. In it, we see the changing attitudes to football support in China through slogans scrawled and banners waved. The picture is one that positions Chinese fans as in it for the love of the game, not just the win.\u00a0\u00a0<\/strong><\/p>\n\n\n\n

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\"lenovo<\/figure>\n\n\n\n
\"lenovo<\/figure>\n
Lenovo ads linking Tianxi AI to the World Cup. Images: Rednote\/\u8054\u60f3<\/sub><\/figcaption><\/figure>\n\n\n\n

It’s a neat point to raise. By doing so Lenovo can deftly introduce another key element of their initiative: the Lenovo Tianxi AI Football Agent (\u8054\u60f3\u5929\u79a7 AI \u8db3\u7403\u667a\u80fd\u4f53). They say it\u2019s the first full-cycle AI viewing companion. If that\u2019s too much of a mouthful to get your teeth around, understand it as an agent can answer real-time match questions and provide data insights.  <\/p>\n\n\n\n

Offline activations have been rolled out too. At Guangdong Super League football matches, Lenovo has introduced a robotic dog to do traditional lion-dances and perform intelligent inspection tasks. Recently large crowds were drawn to an event in Shenzhen where Lenovo hosted AI-aided shoot-out challenges and showcased a ThinkBook laptop with an extendable screen<\/a>, perfect for watching the game.\u00a0\u00a0<\/p>\n\n\n\n

Lenovo\u2019s back-of-the-net moment in all this is not how they\u2019ve landed a very high-profile partnership, or even that they\u2019ve been able to tie their brand to very real feelings of joy<\/strong>. It\u2019s in uniting these wins with activations that treat AI less as a gimmick and more as participation infrastructure. In doing so, Lenovo\u2019s AI-powered products have earnt their pitch-side place.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Chinese smartphone and computer manufacturer, Lenovo (\u8054\u60f3), announced its partnership with the 2026 FIFA World Cup back in mid-October, but what that partnership meant beyond pitch-side advertising was still up for grabs. Recent developments have shed light on how the brand will use AI to aid football fever.\u00a0\u00a0 Ever keen to connect with the everyday […]<\/p>\n","protected":false},"author":2,"featured_media":48930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[74,64,7,62],"class_list":["post-48929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-digital-society","tag-industries-entertainment","tag-industries-technology","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"\nLenovo uses AI to engage fans ahead of the 2026 FIFA World Cup<\/title>\n<meta name=\"description\" content=\"Lenovo AI might well be the new pitch-side companion for masses of football fans. 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