{"id":48682,"date":"2025-12-02T08:33:54","date_gmt":"2025-12-02T08:33:54","guid":{"rendered":"https:\/\/daoinsights.com\/?p=48682"},"modified":"2025-12-02T08:33:59","modified_gmt":"2025-12-02T08:33:59","slug":"zootopia-2","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/works\/zootopia-2\/","title":{"rendered":"How and why Zootopia 2 became China&#8217;s most collaborated IP\u00a0"},"content":{"rendered":"\n<p>If you\u2019ve been following China brand news over the last few weeks you\u2019ll have no doubt seen the explosion of collaboration surrounding Zootopia 2 (\u75af\u72c2\u52a8\u7269\u57ce2). Disney\u2019s new movie might just be the most collaborated IP in, well\u2026 history.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Zootopia 2 | Trailer\" width=\"520\" height=\"293\" src=\"https:\/\/www.youtube.com\/embed\/BjkIOU5PhyQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>The film\u2019s China release has been rolled out with an enormous marketing push.<\/strong> Over 60 brands ranging from sectors as diverse food and beverage, mass retail, toys, fashion, tech and automotive, have been bought on board to trumpet the movie\u2019s arrival.\u00a0\u00a0<\/p>\n\n\n\n<p>It\u2019s hard to ignore. That\u2019s probably the point. But from a marketing perspective it looks a bit like betting every number on the roulette wheel. So what should you be paying attention to, and why?&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zootopia 2 X MINISO&nbsp;&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/Miniso\u5df2\u7ecf\u5728\u5356Zootopia2\u7684\u5468\u8fb9\u54af\uff5e_1_\u5c41\u5b69\u5c41\u599e\u7684\u65e5\u5e38\u5c0f\u4e8b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"zootopia 2\" class=\"wp-image-48683\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/Miniso\u5df2\u7ecf\u5728\u5356Zootopia2\u7684\u5468\u8fb9\u54af\uff5e_1_\u5c41\u5b69\u5c41\u599e\u7684\u65e5\u5e38\u5c0f\u4e8b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/Miniso\u5df2\u7ecf\u5728\u5356Zootopia2\u7684\u5468\u8fb9\u54af\uff5e_1_\u5c41\u5b69\u5c41\u599e\u7684\u65e5\u5e38\u5c0f\u4e8b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/Miniso\u5df2\u7ecf\u5728\u5356Zootopia2\u7684\u5468\u8fb9\u54af\uff5e_1_\u5c41\u5b69\u5c41\u599e\u7684\u65e5\u5e38\u5c0f\u4e8b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/Miniso\u5df2\u7ecf\u5728\u5356Zootopia2\u7684\u5468\u8fb9\u54af\uff5e_1_\u5c41\u5b69\u5c41\u599e\u7684\u65e5\u5e38\u5c0f\u4e8b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/Miniso\u5df2\u7ecf\u5728\u5356Zootopia2\u7684\u5468\u8fb9\u54af\uff5e_1_\u5c41\u5b69\u5c41\u599e\u7684\u65e5\u5e38\u5c0f\u4e8b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><sub>Image: Rednote\/\u5c41\u5b69\u5c41\u599e\u7684\u65e5\u5e38\u5c0f\u4e8b<\/sub><\/figcaption><\/figure>\n\n\n\n<p>MINISO (\u540d\u521b\u4f18\u54c1) is one of the largest Zootopia 2 partners. The retailer released more than 100 co-branded SKUs across toys, accessories and home goods, while also converting landmark locations \u2013\u00a0 including its Hangzhou MINISO LAND store \u2013 into immersive Zootopia spaces.\u00a0<\/p>\n\n\n\n<p>The strength here is not novelty but density. MINISO\u2019s nationwide footprint ensured the characters were encountered repeatedly and casually, reinforcing familiarity rather than hype. Reports that MINISO signage appears inside the film further elevated the partnership, marking an uncommon instance of Chinese retail IP entering a Hollywood animation\u2019s on-screen world.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">POP MART and TOP TOY&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u662f\u8c01\u62bd\u4e2d\u4e86\u5fc3\u4eea\u7684\u6ce1\u6ce1\u739b\u7279\u2757\ufe0f_1_\u6211\u7684\u5c0f\u718a\u6700\u6700\u53ef\u7231_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"zootopia 2\" class=\"wp-image-48684\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u662f\u8c01\u62bd\u4e2d\u4e86\u5fc3\u4eea\u7684\u6ce1\u6ce1\u739b\u7279\u2757\ufe0f_1_\u6211\u7684\u5c0f\u718a\u6700\u6700\u53ef\u7231_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u662f\u8c01\u62bd\u4e2d\u4e86\u5fc3\u4eea\u7684\u6ce1\u6ce1\u739b\u7279\u2757\ufe0f_1_\u6211\u7684\u5c0f\u718a\u6700\u6700\u53ef\u7231_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u662f\u8c01\u62bd\u4e2d\u4e86\u5fc3\u4eea\u7684\u6ce1\u6ce1\u739b\u7279\u2757\ufe0f_1_\u6211\u7684\u5c0f\u718a\u6700\u6700\u53ef\u7231_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u662f\u8c01\u62bd\u4e2d\u4e86\u5fc3\u4eea\u7684\u6ce1\u6ce1\u739b\u7279\u2757\ufe0f_1_\u6211\u7684\u5c0f\u718a\u6700\u6700\u53ef\u7231_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u662f\u8c01\u62bd\u4e2d\u4e86\u5fc3\u4eea\u7684\u6ce1\u6ce1\u739b\u7279\u2757\ufe0f_1_\u6211\u7684\u5c0f\u718a\u6700\u6700\u53ef\u7231_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><sub>Image: Rednote\/\u6211\u7684\u5c0f\u718a\u6700\u6700\u53ef\u7231<\/sub><\/figcaption><\/figure>\n\n\n\n<p>This is an obvious win for the Zootopia\u2019s marketing minds. <a href=\"https:\/\/daoinsights.com\/news\/400-billion-hkd-in-market-value-pop-mart-continues-to-rise\/\" target=\"_blank\" rel=\"noreferrer noopener\">No one is hotter than POP MART at the moment<\/a> and TOP TOY has similar appeal. That appeal is anchored the collectible side of the rollout, releasing blind-box figures, plush toys and character-led series tied to the film.\u00a0<\/p>\n\n\n\n<p>This plays directly into an existing consumer habit rather than creating a new one. Cut characters like Judy Hopps and Nick Wilde are ideal IPs for collectibles and collectibles extend financial returns well beyond the time the film spends on screens.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Luckin Coffee&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u745e\u5e78\u65b0\u54c1-_-11.24\u75af\u72c2\u52a8\u7269\u57ce\u8054\u540d\u7b2c\u4e8c\u5468\u6d4b\u8bc4_1_\u5931\u5760\u96e8_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"zootopia 2\" class=\"wp-image-48685\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u745e\u5e78\u65b0\u54c1-_-11.24\u75af\u72c2\u52a8\u7269\u57ce\u8054\u540d\u7b2c\u4e8c\u5468\u6d4b\u8bc4_1_\u5931\u5760\u96e8_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u745e\u5e78\u65b0\u54c1-_-11.24\u75af\u72c2\u52a8\u7269\u57ce\u8054\u540d\u7b2c\u4e8c\u5468\u6d4b\u8bc4_1_\u5931\u5760\u96e8_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u745e\u5e78\u65b0\u54c1-_-11.24\u75af\u72c2\u52a8\u7269\u57ce\u8054\u540d\u7b2c\u4e8c\u5468\u6d4b\u8bc4_1_\u5931\u5760\u96e8_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u745e\u5e78\u65b0\u54c1-_-11.24\u75af\u72c2\u52a8\u7269\u57ce\u8054\u540d\u7b2c\u4e8c\u5468\u6d4b\u8bc4_1_\u5931\u5760\u96e8_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u745e\u5e78\u65b0\u54c1-_-11.24\u75af\u72c2\u52a8\u7269\u57ce\u8054\u540d\u7b2c\u4e8c\u5468\u6d4b\u8bc4_1_\u5931\u5760\u96e8_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><sub>Image: Rednote\/\u5931\u5760\u96e8<\/sub><\/figcaption><\/figure>\n\n\n\n<p>Among food and beverage partners, Luckin Coffee stands out for scale and visibility. Luckin has rolled out themed drinks, packaging and a wide range of peripherals across its stores. The collaboration worked not because any single item was exceptional, but because coffee is habitual. <\/p>\n\n\n\n<p><strong>By embedding the IP into a daily purchase, Luckin helped turn Zootopia 2 into something encountered repeatedly. <\/strong>Sure, the kids that watch the film aren\u2019t likely to be buying coffee, but their parents are \u2013 and that\u2019s who\u2019ll also be buying the tickets and the merchandise.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So why Zootopia 2?&nbsp;<\/h2>\n\n\n\n<p>Disney\u2019s decision to mobilise Zootopia 2 at scale in China rests on one basic fact: the original film was a commercial outlier. When Zootopia was released in mainland China in 2016, it generated roughly RMB 1.53\u20131.54 billion (about US $236 million) in box office receipts.\u00a0\u00a0<\/p>\n\n\n\n<p><strong>Within two weeks of release, cumulative box office had passed RMB 1 billion (about US $140 million<\/strong>)<strong>, indicating strong word-of-mouth and repeat viewings rather one-off ticket sales<\/strong>. It remains one of Disney Animation\u2019s most successful titles in China to date.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u4eca\u665a\u5927\u5bb6\u7684\u6587\u6848\u90fd\u662f\u5565\u554a\u2757\ufe0f\u501f\u6211\u770b\u770b_1_HL\u540e\u6d6a\u6559\u80b2\uff08\u540e\u5c0f\u6d6a\uff09_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"zootopia 2\" class=\"wp-image-48686\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u4eca\u665a\u5927\u5bb6\u7684\u6587\u6848\u90fd\u662f\u5565\u554a\u2757\ufe0f\u501f\u6211\u770b\u770b_1_HL\u540e\u6d6a\u6559\u80b2\uff08\u540e\u5c0f\u6d6a\uff09_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u4eca\u665a\u5927\u5bb6\u7684\u6587\u6848\u90fd\u662f\u5565\u554a\u2757\ufe0f\u501f\u6211\u770b\u770b_1_HL\u540e\u6d6a\u6559\u80b2\uff08\u540e\u5c0f\u6d6a\uff09_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u4eca\u665a\u5927\u5bb6\u7684\u6587\u6848\u90fd\u662f\u5565\u554a\u2757\ufe0f\u501f\u6211\u770b\u770b_1_HL\u540e\u6d6a\u6559\u80b2\uff08\u540e\u5c0f\u6d6a\uff09_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u4eca\u665a\u5927\u5bb6\u7684\u6587\u6848\u90fd\u662f\u5565\u554a\u2757\ufe0f\u501f\u6211\u770b\u770b_1_HL\u540e\u6d6a\u6559\u80b2\uff08\u540e\u5c0f\u6d6a\uff09_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/12\/\u4eca\u665a\u5927\u5bb6\u7684\u6587\u6848\u90fd\u662f\u5565\u554a\u2757\ufe0f\u501f\u6211\u770b\u770b_1_HL\u540e\u6d6a\u6559\u80b2\uff08\u540e\u5c0f\u6d6a\uff09_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><sub>The familiar faces of Zootopia&#8217;s main characters. Image: Rednote\/HL\u540e\u6d6a\u6559\u80b2<\/sub><\/figcaption><\/figure>\n\n\n\n<p>What made Zootopia stick with Chinese audiences is arcane knowledge, but its track record matters. Movies aren\u2019t cheap to make, and these days big studios rarely walk into a project without a guarantee of good merchandise and perhaps a theme-park ride or two \u2013 take a look at the Marvel Universe for another case in point.\u00a0\u00a0<\/p>\n\n\n\n<p>Zootopia offers perfect familiarity. Its characters have circulated continuously through re-runs, <a href=\"https:\/\/daoinsights.com\/news\/starbucks-and-zootopia-team-up-to-shake-up-the-summer\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandise<\/a>, and yes, those theme-park integrations for nearly a decade, maintaining recognition well beyond the original theatrical window.\u00a0<\/p>\n\n\n\n<p>Serious brand equity, right? The blizzard of marketing around no.2 is Disney drawing water from that well. Commercially, Zootopia 2 is the kind of highly proven asset and movie studio would kill to reactivate \u2013 not just in order to get bums in theatre seats, but to sell the merchandise that drives up a big studio\u2019s profit margins.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been following China brand news over the last few weeks you\u2019ll have no doubt seen the explosion of collaboration surrounding Zootopia 2 (\u75af\u72c2\u52a8\u7269\u57ce2). Disney\u2019s new movie might just be the most collaborated IP in, well\u2026 history.\u00a0\u00a0 The film\u2019s China release has been rolled out with an enormous marketing push. Over 60 brands ranging [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":48688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"content-type":"","footnotes":""},"categories":[6],"tags":[74,64,62],"class_list":["post-48682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-works","tag-industries-digital-society","tag-industries-entertainment","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How and why Zootopia 2 became China&#039;s most collaborated IP<\/title>\n<meta name=\"description\" content=\"Zootopia 2 has taken China by storm. Every brand in the middle kingdom seems to be signing up for a collaboration. Here&#039;s why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/works\/zootopia-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How and why Zootopia 2 became China&#039;s most collaborated IP\" \/>\n<meta property=\"og:description\" content=\"Zootopia 2 has taken China by storm. Every brand in the middle kingdom seems to be signing up for a collaboration. 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