{"id":48335,"date":"2025-10-28T07:11:00","date_gmt":"2025-10-28T07:11:00","guid":{"rendered":"https:\/\/daoinsights.com\/?p=48335"},"modified":"2025-10-29T05:35:49","modified_gmt":"2025-10-29T05:35:49","slug":"swiss-watch-exports-tick-up-in-china-but-recovery-remains-fragile","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/swiss-watch-exports-tick-up-in-china-but-recovery-remains-fragile\/","title":{"rendered":"Swiss watch exports tick up in China, but recovery remains fragile\u00a0"},"content":{"rendered":"\n<p>Swiss watch exports crept back into the green in mainland China in September 2025 \u2013 yet the headline masks a far deeper problem in the broader Asia market. According to the <a href=\"https:\/\/www.fhs.swiss\/file\/59\/comm_250909_a.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Federation of the Swiss Watch Industry<\/a>, shipments to China rose 17.8 % year-on-year to CHF 151.7 million (about RMB 1.38 billion or US $190.6 million), even as total Swiss watch exports slid 3.1 %.\u00a0<\/p>\n\n\n\n<p><strong>For China, this uptick offers a faint signal of renewed momentum after a punishing slump<\/strong>. In other words, the single month rebound looks promising, but it arrives against the backdrop of a two-year erosion of Chinese demand.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"911\" data-id=\"48340\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6210\u7acb\u624d\u77ed\u77ed6\u5e74\uff0c\u5b83\u9760\u4ec0\u4e48\u5438\u5f15\u4e86\u65e0\u6570\u8868\u53cb\uff1f_3_\u8155\u8868\u5929\u5730_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg\" alt=\"Swiss watch exports China\" class=\"wp-image-48340\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6210\u7acb\u624d\u77ed\u77ed6\u5e74\uff0c\u5b83\u9760\u4ec0\u4e48\u5438\u5f15\u4e86\u65e0\u6570\u8868\u53cb\uff1f_3_\u8155\u8868\u5929\u5730_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 701w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6210\u7acb\u624d\u77ed\u77ed6\u5e74\uff0c\u5b83\u9760\u4ec0\u4e48\u5438\u5f15\u4e86\u65e0\u6570\u8868\u53cb\uff1f_3_\u8155\u8868\u5929\u5730_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-231x300.jpg 231w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6210\u7acb\u624d\u77ed\u77ed6\u5e74\uff0c\u5b83\u9760\u4ec0\u4e48\u5438\u5f15\u4e86\u65e0\u6570\u8868\u53cb\uff1f_3_\u8155\u8868\u5929\u5730_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x520.jpg 400w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"973\" data-id=\"48341\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6210\u7acb\u624d\u77ed\u77ed6\u5e74\uff0c\u5b83\u9760\u4ec0\u4e48\u5438\u5f15\u4e86\u65e0\u6570\u8868\u53cb\uff1f_2_\u8155\u8868\u5929\u5730_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg\" alt=\"Swiss watch exports China\" class=\"wp-image-48341\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6210\u7acb\u624d\u77ed\u77ed6\u5e74\uff0c\u5b83\u9760\u4ec0\u4e48\u5438\u5f15\u4e86\u65e0\u6570\u8868\u53cb\uff1f_2_\u8155\u8868\u5929\u5730_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 731w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6210\u7acb\u624d\u77ed\u77ed6\u5e74\uff0c\u5b83\u9760\u4ec0\u4e48\u5438\u5f15\u4e86\u65e0\u6570\u8868\u53cb\uff1f_2_\u8155\u8868\u5929\u5730_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6210\u7acb\u624d\u77ed\u77ed6\u5e74\uff0c\u5b83\u9760\u4ec0\u4e48\u5438\u5f15\u4e86\u65e0\u6570\u8868\u53cb\uff1f_2_\u8155\u8868\u5929\u5730_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x532.jpg 400w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"973\" data-id=\"48339\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6210\u7acb\u624d\u77ed\u77ed6\u5e74\uff0c\u5b83\u9760\u4ec0\u4e48\u5438\u5f15\u4e86\u65e0\u6570\u8868\u53cb\uff1f_1_\u8155\u8868\u5929\u5730_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg\" alt=\"Swiss watch exports China\" class=\"wp-image-48339\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6210\u7acb\u624d\u77ed\u77ed6\u5e74\uff0c\u5b83\u9760\u4ec0\u4e48\u5438\u5f15\u4e86\u65e0\u6570\u8868\u53cb\uff1f_1_\u8155\u8868\u5929\u5730_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 711w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6210\u7acb\u624d\u77ed\u77ed6\u5e74\uff0c\u5b83\u9760\u4ec0\u4e48\u5438\u5f15\u4e86\u65e0\u6570\u8868\u53cb\uff1f_1_\u8155\u8868\u5929\u5730_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-219x300.jpg 219w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u6210\u7acb\u624d\u77ed\u77ed6\u5e74\uff0c\u5b83\u9760\u4ec0\u4e48\u5438\u5f15\u4e86\u65e0\u6570\u8868\u53cb\uff1f_1_\u8155\u8868\u5929\u5730_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x547.jpg 400w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><sub>Swiss watches promoted by a Chinese influencer. Images: Rednote\/\u8155\u8868\u5929\u5730<\/sub><\/figcaption><\/figure>\n\n\n\n<p>Why does this matter? China remains one of Switzerland\u2019s top three export destinations by value, alongside the U.S. and Hong Kong. For brands that built their growth model on <a href=\"https:\/\/daoinsights.com\/news\/rolex-becomes-most-desirable-luxury-watch-brand-in-china-amid-market-reshuffling\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chinese aspirational luxury buyers<\/a>, the pivot from boom to bust is still underway. The bounce in September suggests the trough may be behind us \u2013 but the industry is scarcely celebrating.\u00a0<\/p>\n\n\n\n<p>Globally, the Swiss watch industry is wrestling with multiple headwinds. The U.S. market, by far the largest single export destination, collapsed 55.6\u2009% in September to about CHF 157.7\u2009million. That drop was largely driven by U.S. tariffs introduced in August.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Only one price-segment is growing: export-price watches in the CHF 500-3\u2009000 (about RMB 4,000 \u2013 24,000, or US $550 \u2013 3,300 per watch) band rose 4.2\u2009%, while price brackets on either side of those figures shrank.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>For Swiss brands, the message is clear: China\u2019s appetite isn\u2019t gone, but it may not be the steam engine of consumption it once was.<\/strong> In the world\u2019s most-watched luxury market signs like this can easily be misread. This uptick in China sales are flickers of renewed willingness to spend, especially by those chasing affordable luxury. As global brands continue to treat China as a key growth engine, investing heavily in marketing, e-commerce and flagship stores, that might be something they\u2019d do well to notice.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiss watch exports crept back into the green in mainland China in September 2025 \u2013 yet the headline masks a far deeper problem in the broader Asia market. According to the Federation of the Swiss Watch Industry, shipments to China rose 17.8 % year-on-year to CHF 151.7 million (about RMB 1.38 billion or US $190.6 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":48338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[66,16],"class_list":["post-48335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-fashion-retail","tag-industries-luxury","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swiss watch exports tick up in China, but recovery remains fragile\u00a0 - Dao Insights<\/title>\n<meta name=\"description\" content=\"Swiss watch exports to China did well in September. 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