{"id":48196,"date":"2025-10-13T08:39:20","date_gmt":"2025-10-13T08:39:20","guid":{"rendered":"https:\/\/daoinsights.com\/?p=48196"},"modified":"2025-10-13T08:39:56","modified_gmt":"2025-10-13T08:39:56","slug":"golden-week-alipay-tourist-surge-in-numbers","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/golden-week-alipay-tourist-surge-in-numbers\/","title":{"rendered":"Crunching Golden Week numbers: Alipay shows tourist surge, domestic spending booms\u00a0"},"content":{"rendered":"\n

With Golden Week now behind us, it\u2019s time to crunch numbers and see what can be learnt. Xinhua reported that the domestic market boomed with 888 million domestic tourist trips during the eight-day holiday<\/a>. The triple eight does almost looks too auspicious to be true \u2013 eight being a lucky number in China \u2013 but would the Ministry of Culture and Tourism really do us that dirty?\u00a0\u00a0<\/p>\n\n\n\n

The numbers jump by an oddly sequential 123 million trips compared with 2024\u2019s figures, and domestic tourism spending reached RMB 809 billion (about US$ 113.8 billion), up RMB 108 billion (about US$ 15 billion) year on year, reports the Ministry. <\/p>\n\n\n\n

\"Golden
Tourists on Shanghai’s Bund. Image: Unsplash\/Javier Quiroga<\/sub><\/figcaption><\/figure>\n\n\n\n

Shanghai and Chengdu saw notable spikes in popularity among the holiday\u2019s travellers. Shanghai\u2019s tourist figures showed an 18.5% rise year-on-year. Chengdu\u2019s showed an increase of 28.8%. Analysts have pointed out that when all the number crunching is done, overall consumption during the Golden Week period could rise by roughly 10% compared to last year.  <\/p>\n\n\n\n

Also emerging from the spreadsheets is an interesting spike in inbound foreign tourism. This was picked up on Alipay. The National Day holiday saw a 40% surge in inbound tourist spending on the lifestyle\/payment app.<\/strong> When on holiday, these laowai<\/em> (foreigners) spent widely in retail, boosting Alipay spending in that sector by over 200% compared to the same period last year. Could this be the true end to the post-Covid sluggishness in China\u2019s foreign tourist trade<\/a>? Perhaps, but there could also be something else at play here: China has done remarkably well as a soft power of late.\u00a0\u00a0<\/p>\n\n\n\n

There was the TikTok-ban shift to Rednote, where many foreigners were shocked to see images of China\u2019s cities popping with cyberpunk flare. Before that, Black Myth: Wukong <\/em>turned heads east. In fact, earlier this year the Brand Finance Global Soft Power Index<\/a> declared China now holds second place in global soft power rankings \u2013 second only to the land of blue jeans and Big Macs.  <\/p>\n\n\n\n

It\u2019s been a good week for China\u2019s tourism industry. Could it be a one-off uptick? Domestic trips over this Spring Festival 2025 showed a 5.9% year-on-year rise. <\/strong>Spending was up 7% year-on-year, too. Wherever the next holiday takes China\u2019s 888 million travellers, one thing\u2019s for sure: it all points to a very promising trend in China\u2019s tourism sector.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

With Golden Week now behind us, it\u2019s time to crunch numbers and see what can be learnt. Xinhua reported that the domestic market boomed with 888 million domestic tourist trips during the eight-day holiday. The triple eight does almost looks too auspicious to be true \u2013 eight being a lucky number in China \u2013 but […]<\/p>\n","protected":false},"author":2,"featured_media":48197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[36,68,65],"class_list":["post-48196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-e-commerce","tag-industries-society-culture","tag-industries-travel","has-thumbnail"],"acf":[],"yoast_head":"\nGolden Week numbers: Alipay use surge, domestic spending highs\u00a0<\/title>\n<meta name=\"description\" content=\"Over Golden Week China's tourism did good numbers and Alipay surges in foreign traveller use. 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