{"id":48122,"date":"2025-10-08T09:27:56","date_gmt":"2025-10-08T09:27:56","guid":{"rendered":"https:\/\/daoinsights.com\/?p=48122"},"modified":"2025-10-08T09:28:17","modified_gmt":"2025-10-08T09:28:17","slug":"rednotes-street-life-festival-and-why-it-works-marketing-magic","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/","title":{"rendered":"Rednote’s Street Life Festival and why it works marketing magic"},"content":{"rendered":"\n

Rednote, or as it\u2019s known in China, Xiaohongshu <\/em>(\u5c0f\u7ea2\u4e66) has just launched the third annual Rednote Street Life Festival (\u5c0f\u7ea2\u4e66\u9a6c\u8def\u751f\u6d3b\u8282). The festival is an offline event that blends shopping opportunities with street walks, markets, art installations, food and influencer participation. It\u2019s something of a hit. Last year\u2019s Shanghai iteration drew in about 600,000 attendees. Businesses local to the event saw a 20-30% increase in weekday sales as a result of the festival.\u00a0\u00a0\u00a0<\/strong><\/p>\n\n\n\n

This year, Street Life Festival opens in three locations, Shanghai, Guangzhou and Hangzhou, with even more scale and the introduction of a Rednote Card (\u5c0f\u7ea2\u4e66\u5361) that offers discounts at local businesses, incentivising further engagement.  <\/p>\n\n\n\n

Street Life Festival brings Rednote\u2019s online lifestyle community into the real world by turning online, user-driven discovery into street-level experiences. It\u2019s a cost-effective way of pushing engagement and creates a neat feedback loop that\u2019s smart in all sorts of ways. Here\u2019s why:  <\/p>\n\n\n\n

Rednote: Screen life to street life <\/h2>\n\n\n\n
\n
\"Street<\/figure>\n\n\n\n
\"Street<\/figure>\n\n\n\n
\"Street<\/figure>\n
Rednote user-generated content for Street Life Festival. Images: Rednote\/\u9a6c\u8def\u751f\u6d3b\u8282<\/sub><\/figcaption><\/figure>\n\n\n\n

Rednote are keen to build their offline presence<\/a>. Doing so is the natural extension of their role as a place of lifestyle discovery. Users flock to Rednote to hunt out the latest on-trend caf\u00e9 or quaint bookshop, discover new brands and neighbourhoods, but without real-world activation there\u2019s the risk the inspiration dries up.\u00a0\u00a0<\/p>\n\n\n\n

Street Life Festival closes that loop, turning digital recommendations into tangible experiences that users can engage with directly. It also positions Rednote to compete in China\u2019s lucrative local-life economy, where rivals like Meituan and Douyin are aggressively driving offline consumption.  <\/p>\n\n\n\n

The rise in popularity of shopping festivals can be, in part, attributed to consumer apathy over online life and endless consumerism. Buying something at a shop or stand highlighted at festivals like Street Life feels a lot more emotionally resonant than tapping \u2018buy\u2019 and having a stranger drop it at your door.  <\/p>\n\n\n\n

By breaking those ever-depressing traps of modern-life, Rednote creates a feedback loop: Users engage offline, then feel incentivised to share online.<\/strong> They also strengthen their image of authentic, community-driven discovery and pave the way for monetisation. \u00a0<\/p>\n\n\n\n

Why Street Life is smart marketing\u00a0<\/h2>\n\n\n\n
\n
\"Rednote<\/figure>\n\n\n\n
\"Rednote<\/figure>\n\n\n\n
\"Rednote<\/figure>\n
Posters advertising Street Life Festival. Images: Rednote\/\u9a6c\u8def\u751f\u6d3b\u59d4\u5458\u4f1a<\/sub><\/figcaption><\/figure>\n\n\n\n

Street Life Festival is more than a cultural event \u2013 it\u2019s a marketing strategy cleverly disguised as a community celebration. At the core of this strategy is a push for long-term brand equity. Rather than one-off campaigns, annual events give Rednote a recurring brand asset that strengthens associations with creativity and taste.  <\/p>\n\n\n\n

That\u2019s a message that comes through even stronger when Meituan\u2019s big pull is in discounts and Douyin\u2019s is in entertainment. Being tasteful is something Rednote\u2019s users can be proud of \u2013 it\u2019s something you want your friends to know you for, something most consumers would like to project themselves as, something you\u2019d like to share\u2026 <\/p>\n\n\n\n

To make Street life happen, Rednote partners with city governments and cultural bureaus, further embedding itself as an institution. Alliances here enhance credibility, but they also open doors to new forms of institutional support and visibility, aiding growth next time around.  <\/p>\n\n\n\n

More importantly, by building the festival into a recurring cultural IP, Rednote creates a lasting asset with emotional resonance.<\/strong> All this generates masses of online engagement. You can think of it as Rednote lighting a match that starts a blaze. With the opening of the festival, they set their own platform alight with engagement, and again, not just any engagement, but a meaningful kind. At the very least this is a highly cost-effective strategy. At best it\u2019s marketing magic.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Rednote, or as it\u2019s known in China, Xiaohongshu (\u5c0f\u7ea2\u4e66) has just launched the third annual Rednote Street Life Festival (\u5c0f\u7ea2\u4e66\u9a6c\u8def\u751f\u6d3b\u8282). The festival is an offline event that blends shopping opportunities with street walks, markets, art installations, food and influencer participation. It\u2019s something of a hit. Last year\u2019s Shanghai iteration drew in about 600,000 attendees. Businesses […]<\/p>\n","protected":false},"author":2,"featured_media":48140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"content-type":"","footnotes":""},"categories":[6],"tags":[74,64,62,63,30],"class_list":["post-48122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-works","tag-industries-digital-society","tag-industries-entertainment","tag-news-marketing-branding","tag-news-platforms","tag-platforms-xiaohongshu-red","has-thumbnail"],"acf":[],"yoast_head":"\nThe Rednote Street Life Festival and why it works marketing magic<\/title>\n<meta name=\"description\" content=\"Rednote Street Life Festival is well on the way to being a calendar event. Behind it is a strategy social media brands should learn from.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rednote Street Life Festival and why it works marketing magic\" \/>\n<meta property=\"og:description\" content=\"Rednote Street Life Festival is well on the way to being a calendar event. Behind it is a strategy social media brands should learn from.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T09:27:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T09:28:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u9e2d\u5df2\u5230\u8fbe\u676d\u5dde\uff0c\u676d\u5dde\u751c\u9999\u7ad9\u76d1\u5de5ing\uff01_2_\u9a6c\u8def\u751f\u6d3b\u59d4\u5458\u4f1a_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1916\" \/>\n\t<meta property=\"og:image:height\" content=\"1028\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dao Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dao Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/works\\\/rednotes-street-life-festival-and-why-it-works-marketing-magic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/works\\\/rednotes-street-life-festival-and-why-it-works-marketing-magic\\\/\"},\"author\":{\"name\":\"Dao Team\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\"},\"headline\":\"Rednote’s Street Life Festival and why it works marketing magic\",\"datePublished\":\"2025-10-08T09:27:56+00:00\",\"dateModified\":\"2025-10-08T09:28:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/works\\\/rednotes-street-life-festival-and-why-it-works-marketing-magic\\\/\"},\"wordCount\":617,\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/works\\\/rednotes-street-life-festival-and-why-it-works-marketing-magic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/\u9e2d\u5df2\u5230\u8fbe\u676d\u5dde\uff0c\u676d\u5dde\u751c\u9999\u7ad9\u76d1\u5de5ing\uff01_2_\u9a6c\u8def\u751f\u6d3b\u59d4\u5458\u4f1a_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"keywords\":[\"Industries - Digital Society\",\"Industries - Entertainment\",\"News - Marketing & Branding\",\"News - Platforms\",\"Platforms - Xiaohongshu (RED)\"],\"articleSection\":[\"Creative Works\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/works\\\/rednotes-street-life-festival-and-why-it-works-marketing-magic\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/works\\\/rednotes-street-life-festival-and-why-it-works-marketing-magic\\\/\",\"name\":\"The Rednote Street Life Festival and why it works marketing magic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/works\\\/rednotes-street-life-festival-and-why-it-works-marketing-magic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/works\\\/rednotes-street-life-festival-and-why-it-works-marketing-magic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/\u9e2d\u5df2\u5230\u8fbe\u676d\u5dde\uff0c\u676d\u5dde\u751c\u9999\u7ad9\u76d1\u5de5ing\uff01_2_\u9a6c\u8def\u751f\u6d3b\u59d4\u5458\u4f1a_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"datePublished\":\"2025-10-08T09:27:56+00:00\",\"dateModified\":\"2025-10-08T09:28:17+00:00\",\"description\":\"Rednote Street Life Festival is well on the way to being a calendar event. Behind it is a strategy social media brands should learn from.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/works\\\/rednotes-street-life-festival-and-why-it-works-marketing-magic\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/daoinsights.com\\\/works\\\/rednotes-street-life-festival-and-why-it-works-marketing-magic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/works\\\/rednotes-street-life-festival-and-why-it-works-marketing-magic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/\u9e2d\u5df2\u5230\u8fbe\u676d\u5dde\uff0c\u676d\u5dde\u751c\u9999\u7ad9\u76d1\u5de5ing\uff01_2_\u9a6c\u8def\u751f\u6d3b\u59d4\u5458\u4f1a_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/\u9e2d\u5df2\u5230\u8fbe\u676d\u5dde\uff0c\u676d\u5dde\u751c\u9999\u7ad9\u76d1\u5de5ing\uff01_2_\u9a6c\u8def\u751f\u6d3b\u59d4\u5458\u4f1a_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg\",\"width\":1916,\"height\":1028,\"caption\":\"Street Life\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/works\\\/rednotes-street-life-festival-and-why-it-works-marketing-magic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/daoinsights.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rednote’s Street Life Festival and why it works marketing magic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"name\":\"Dao Insights\",\"description\":\"News, trends, and case studies from China\",\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/daoinsights.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\",\"name\":\"Dao Insights\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"width\":2400,\"height\":2400,\"caption\":\"Dao Insights\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\",\"name\":\"Dao Team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Rednote Street Life Festival and why it works marketing magic","description":"Rednote Street Life Festival is well on the way to being a calendar event. Behind it is a strategy social media brands should learn from.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/","og_locale":"en_US","og_type":"article","og_title":"The Rednote Street Life Festival and why it works marketing magic","og_description":"Rednote Street Life Festival is well on the way to being a calendar event. Behind it is a strategy social media brands should learn from.","og_url":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/","og_site_name":"Dao Insights","article_published_time":"2025-10-08T09:27:56+00:00","article_modified_time":"2025-10-08T09:28:17+00:00","og_image":[{"width":1916,"height":1028,"url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u9e2d\u5df2\u5230\u8fbe\u676d\u5dde\uff0c\u676d\u5dde\u751c\u9999\u7ad9\u76d1\u5de5ing\uff01_2_\u9a6c\u8def\u751f\u6d3b\u59d4\u5458\u4f1a_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","type":"image\/jpeg"}],"author":"Dao Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dao Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/#article","isPartOf":{"@id":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/"},"author":{"name":"Dao Team","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978"},"headline":"Rednote’s Street Life Festival and why it works marketing magic","datePublished":"2025-10-08T09:27:56+00:00","dateModified":"2025-10-08T09:28:17+00:00","mainEntityOfPage":{"@id":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/"},"wordCount":617,"publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"image":{"@id":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u9e2d\u5df2\u5230\u8fbe\u676d\u5dde\uff0c\u676d\u5dde\u751c\u9999\u7ad9\u76d1\u5de5ing\uff01_2_\u9a6c\u8def\u751f\u6d3b\u59d4\u5458\u4f1a_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","keywords":["Industries - Digital Society","Industries - Entertainment","News - Marketing & Branding","News - Platforms","Platforms - Xiaohongshu (RED)"],"articleSection":["Creative Works"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/daoinsights.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/","url":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/","name":"The Rednote Street Life Festival and why it works marketing magic","isPartOf":{"@id":"https:\/\/daoinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/#primaryimage"},"image":{"@id":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u9e2d\u5df2\u5230\u8fbe\u676d\u5dde\uff0c\u676d\u5dde\u751c\u9999\u7ad9\u76d1\u5de5ing\uff01_2_\u9a6c\u8def\u751f\u6d3b\u59d4\u5458\u4f1a_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","datePublished":"2025-10-08T09:27:56+00:00","dateModified":"2025-10-08T09:28:17+00:00","description":"Rednote Street Life Festival is well on the way to being a calendar event. Behind it is a strategy social media brands should learn from.","breadcrumb":{"@id":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/#primaryimage","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u9e2d\u5df2\u5230\u8fbe\u676d\u5dde\uff0c\u676d\u5dde\u751c\u9999\u7ad9\u76d1\u5de5ing\uff01_2_\u9a6c\u8def\u751f\u6d3b\u59d4\u5458\u4f1a_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/10\/\u9e2d\u5df2\u5230\u8fbe\u676d\u5dde\uff0c\u676d\u5dde\u751c\u9999\u7ad9\u76d1\u5de5ing\uff01_2_\u9a6c\u8def\u751f\u6d3b\u59d4\u5458\u4f1a_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg","width":1916,"height":1028,"caption":"Street Life"},{"@type":"BreadcrumbList","@id":"https:\/\/daoinsights.com\/works\/rednotes-street-life-festival-and-why-it-works-marketing-magic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/daoinsights.com\/"},{"@type":"ListItem","position":2,"name":"Rednote’s Street Life Festival and why it works marketing magic"}]},{"@type":"WebSite","@id":"https:\/\/daoinsights.com\/#website","url":"https:\/\/daoinsights.com\/","name":"Dao Insights","description":"News, trends, and case studies from China","publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/daoinsights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/daoinsights.com\/#organization","name":"Dao Insights","url":"https:\/\/daoinsights.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","width":2400,"height":2400,"caption":"Dao Insights"},"image":{"@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978","name":"Dao Team"}]}},"_links":{"self":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/48122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/comments?post=48122"}],"version-history":[{"count":0,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/48122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media\/48140"}],"wp:attachment":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media?parent=48122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/categories?post=48122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/tags?post=48122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}