{"id":47979,"date":"2025-09-29T11:50:27","date_gmt":"2025-09-29T11:50:27","guid":{"rendered":"https:\/\/daoinsights.com\/?p=47979"},"modified":"2025-09-29T11:52:04","modified_gmt":"2025-09-29T11:52:04","slug":"mcdonalds-launches-collaboration-with-black-myth-wukong","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/mcdonalds-launches-collaboration-with-black-myth-wukong\/","title":{"rendered":"McDonald&#8217;s launches collaboration with Black Myth: Wukong"},"content":{"rendered":"\n<p>McDonald\u2019s China has lined up a collaboration with blockbuster video game <em>Black Myth: Wukong <\/em>(\u9ed1\u795e\u8bdd: \u609f\u7a7a)<em>. <\/em><strong>The partnership is in celebration of the traditional Chinese Mid-Autumn Festival and involves 7,100 McDonald\u2019s outlets across China, with offerings of themed menu items, exclusive merchandise and immersive pop-up experiences.\u00a0<\/strong><\/p>\n\n\n\n<p><em>Black Myth: Wukong <\/em>became a global hit after its release last year, catapulting China\u2019s video game industry to sensational heights. The game draws on the tales of <em>Journey to the West, <\/em>one of the great works of Chinese literature, and follows a descendant of the great monkey king, Sun Wukong, in his adventures.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Black Myth: Wukong x McDonald&#039;s commercial\" width=\"520\" height=\"293\" src=\"https:\/\/www.youtube.com\/embed\/oE3WBHcXh1k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><sub>A short animated commercial for the collaboration<\/sub><\/figcaption><\/figure>\n\n\n\n<p>The collaboration introduces a range of limited-edition menu items designed with festive and game-themed twists. Highlights include a Cheese Double Beef \u201cBlack Gold Mooncake\u201d burger served on a dark bun, Golden Crispy Chicken Egg Mooncakes, crispy shrimp nuggets with curly fries and golden dipping sauce, and a Sesame Lava Pie with molten egg yolk filling. Sweet offerings such as the Autumn Osmanthus Sparkling Milk Tea and a Golden Egg Yolk Big Luck McFlurry further tie the promotion to Mid-Autumn traditions.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u5929\u9ea6\u4eba\u5f52\uff01\u9ea6\u5f53\u52b3\u9ed1\u795e\u8bdd\u609f\u7a7a_1_Tina\u548cGela_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"Black Myth: Wukong X McDonald's collaboration poster\" class=\"wp-image-47980\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u5929\u9ea6\u4eba\u5f52\uff01\u9ea6\u5f53\u52b3\u9ed1\u795e\u8bdd\u609f\u7a7a_1_Tina\u548cGela_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u5929\u9ea6\u4eba\u5f52\uff01\u9ea6\u5f53\u52b3\u9ed1\u795e\u8bdd\u609f\u7a7a_1_Tina\u548cGela_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u5929\u9ea6\u4eba\u5f52\uff01\u9ea6\u5f53\u52b3\u9ed1\u795e\u8bdd\u609f\u7a7a_1_Tina\u548cGela_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u5929\u9ea6\u4eba\u5f52\uff01\u9ea6\u5f53\u52b3\u9ed1\u795e\u8bdd\u609f\u7a7a_1_Tina\u548cGela_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u5929\u9ea6\u4eba\u5f52\uff01\u9ea6\u5f53\u52b3\u9ed1\u795e\u8bdd\u609f\u7a7a_1_Tina\u548cGela_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><sub>Items on offer for the collaboration. Image: Rednote\/Tina\u548cGela<\/sub><\/figcaption><\/figure>\n\n\n\n<p>Beyond the menu, McDonald\u2019s has rolled out <em>Black Myth: Wukong<\/em> branding in select stores and launched themed pop-ups in major cities including Beijing, Shanghai, Guangzhou and Hangzhou. Never ones to shy away from collectable merchandise, they\u2019re also releasing limited-edition tote bags, pins, t-shirts, and \u2013 get this \u2013 a velvet lounge robe featuring playful Monkey King artwork.&nbsp;<\/p>\n\n\n\n<p>By pairing a global fast-food icon with a homegrown gaming phenomenon, McDonald\u2019s is aiming to tap into both the nostalgia for cultural heritage that\u2019ll be running high for the holiday period, and excitement for their collaborator. Early response has been enthusiastic, with netizens sharing images of the themed meals and merch.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/daoinsights.com\/works\/monkey-business-how-are-brands-leveraging-the-viral-success-of-black-myth-wukong\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Black Myth: Wukong <\/em>have already been partnered with some huge, and very relevant, brands<\/a>: Chow Tai Fook and Miniso to name a couple. <strong>A year after release, appearing in 7,000+ McDonald\u2019s across China is the latest step in a strategy that\u2019s keeping the game very relevant.<\/strong>\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s China has lined up a collaboration with blockbuster video game Black Myth: Wukong (\u9ed1\u795e\u8bdd: \u609f\u7a7a). The partnership is in celebration of the traditional Chinese Mid-Autumn Festival and involves 7,100 McDonald\u2019s outlets across China, with offerings of themed menu items, exclusive merchandise and immersive pop-up experiences.\u00a0 Black Myth: Wukong became a global hit after its [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[64,69,14,62],"class_list":["post-47979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-entertainment","tag-industries-food-beverage","tag-industries-gaming","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s launches collaboration with Black Myth: Wukong<\/title>\n<meta name=\"description\" content=\"McDonald&#039;s has launches a collaboration with Black Myth: Wukong for China&#039;s Mid-Autumn Festival. 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