{"id":47962,"date":"2025-09-26T14:32:52","date_gmt":"2025-09-26T14:32:52","guid":{"rendered":"https:\/\/daoinsights.com\/?p=47962"},"modified":"2025-09-30T11:26:17","modified_gmt":"2025-09-30T11:26:17","slug":"why-jewellery-giant-chow-tai-fook-is-collaborating-with-a-cute-pink-beaver","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/why-jewellery-giant-chow-tai-fook-is-collaborating-with-a-cute-pink-beaver\/","title":{"rendered":"Why jewellery giant Chow Tai Fook is collaborating with a cute, pink beaver\u00a0"},"content":{"rendered":"\n<p>What could Chow Tai Fook (\u5468\u5927\u798f) share with a cute, pink beaver? If you guessed a target market you\u2019d be right. In their latest collaboration, the Hong Kong jewellery giant has released a new range of trinkets based off of Loopy, a South Korean children\u2019s TV character. &nbsp;<\/p>\n\n\n\n<p>Loopy is a part of a show called <em>Pororo the Little Penguin<\/em>, the premise of which is a group of animal friends embarking on various adventures in the fictional Porong Porong Forest. At first glance this is strange direction for the brand \u2013 one synonymous with high luxury, glamour, and not so much (you\u2019d expect) cuteness or animal adventures. However, this isn\u2019t the first time Chow Tai Fook\u2019s taken this direction, just the latest.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"47967\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_1_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1-768x1024.jpg\" alt=\"Loopy trinkets by Chow Tai Fook\" class=\"wp-image-47967\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_1_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_1_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_1_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_1_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_1_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"47968\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_2_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"Loopy trinkets by Chow Tai Fook\" class=\"wp-image-47968\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_2_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_2_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_2_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_2_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_2_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"47969\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_4_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-2-768x1024.jpg\" alt=\"Loopy trinkets by Chow Tai Fook\" class=\"wp-image-47969\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_4_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-2-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_4_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-2-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_4_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-2-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_4_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-2-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/loopy-\uff0c\u6bc1\u4e86\u6211\u7684\u5973\u513f_4_\u4f60\u6ef4\u9c7c\u738b_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-2.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><sub>Loopy trinkets by Chow Tai Fook. Images: Rednote\/\u4f60\u6ef4\u9c7c\u738b<\/sub><\/figcaption><\/figure>\n\n\n\n<p>In recent years, the brand has teamed up with everyone from Chiikawa to Disney and Black Myth Wukong to MCM. The range of collaborations hopes to attract a younger audience to the brand. On the basis that Loopy fans don\u2019t have the money, or even agency, to buy jewellery, we can also assume they\u2019re looking to establish brand loyalty with the aim of cashing it in when the young consumers come of age. &nbsp;<\/p>\n\n\n\n<p>The Chow Tai Fook Loopy collaboration \u2013 and the collabs that preceded it \u2013 feature ranges of small trinkets that are more playful than outright luxurious. <strong>These products don\u2019t come accompanied by hefty price tags, making Chow Tai Fook more accessible to first-time buyers. <\/strong>Regular readers of these pages will also understand the viral potential of a collaboration like this in a region where cute culture<em> <\/em>generates major engagement. \u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u5468\u5927\u798f\u2716\ufe0f\u9ed1\u795e\u8bdd_\u5929\u547d\u4e4b\u9009\uff0c\u6dec\u70bc\u6210\u91d1\u2728\ud83d\udd25_2_\u5468\u5927\u798f-CHOW-TAI-FOOK_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg\" alt=\"\" class=\"wp-image-47970\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u5468\u5927\u798f\u2716\ufe0f\u9ed1\u795e\u8bdd_\u5929\u547d\u4e4b\u9009\uff0c\u6dec\u70bc\u6210\u91d1\u2728\ud83d\udd25_2_\u5468\u5927\u798f-CHOW-TAI-FOOK_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u5468\u5927\u798f\u2716\ufe0f\u9ed1\u795e\u8bdd_\u5929\u547d\u4e4b\u9009\uff0c\u6dec\u70bc\u6210\u91d1\u2728\ud83d\udd25_2_\u5468\u5927\u798f-CHOW-TAI-FOOK_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u5468\u5927\u798f\u2716\ufe0f\u9ed1\u795e\u8bdd_\u5929\u547d\u4e4b\u9009\uff0c\u6dec\u70bc\u6210\u91d1\u2728\ud83d\udd25_2_\u5468\u5927\u798f-CHOW-TAI-FOOK_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u5468\u5927\u798f\u2716\ufe0f\u9ed1\u795e\u8bdd_\u5929\u547d\u4e4b\u9009\uff0c\u6dec\u70bc\u6210\u91d1\u2728\ud83d\udd25_2_\u5468\u5927\u798f-CHOW-TAI-FOOK_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u5468\u5927\u798f\u2716\ufe0f\u9ed1\u795e\u8bdd_\u5929\u547d\u4e4b\u9009\uff0c\u6dec\u70bc\u6210\u91d1\u2728\ud83d\udd25_2_\u5468\u5927\u798f-CHOW-TAI-FOOK_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><sub>Jewellery from the Chow Tai Fook X Black Myth Wukong collaboration. Image: Rednote\/Chow Tai Fook<\/sub><\/figcaption><\/figure>\n\n\n\n<p>It&#8217;s a smart move in more ways than just the above. By partnering with a wide range of IPs, Chow Tai Fook also aligns with the times: Today\u2019s consumers, and the consumers of tomorrow, want items that reflect their personal interests and identities. New generations of Chinese are growing more individualistic. The rise of individualism offers new and enormous streams of revenue. Chow Tai Fook clearly recognises that. They just need to make sure, <a href=\"https:\/\/daoinsights.com\/news\/can-chow-tai-fook-face-soaring-gold-prices-and-stiff-competition\/\" target=\"_blank\" rel=\"noreferrer noopener\">in the face of stiff competition<\/a>, they don\u2019t water down their luxury image chasing it. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What could Chow Tai Fook (\u5468\u5927\u798f) share with a cute, pink beaver? If you guessed a target market you\u2019d be right. In their latest collaboration, the Hong Kong jewellery giant has released a new range of trinkets based off of Loopy, a South Korean children\u2019s TV character. &nbsp; Loopy is a part of a show [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[66,16,27],"class_list":["post-47962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-fashion-retail","tag-industries-luxury","tag-industries-watches-jewellery","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chow Tai Fook is collaborating with a cute, pink beaver<\/title>\n<meta name=\"description\" content=\"Chow Tai Fook announce a collaboration with children&#039;s TV character, Loopy. 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