{"id":47924,"date":"2025-09-25T10:10:02","date_gmt":"2025-09-25T10:10:02","guid":{"rendered":"https:\/\/daoinsights.com\/?p=47924"},"modified":"2025-09-30T11:27:27","modified_gmt":"2025-09-30T11:27:27","slug":"vivo-short-film","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/vivo-short-film\/","title":{"rendered":"Vivo shows the human side of technology in 30-year anniversary short film"},"content":{"rendered":"\n<p>Chinese telecommunications company <a href=\"https:\/\/www.vivo.com\/en\">vivo<\/a> (\u7ef4\u6c83) \u2013 and yes, they like the lower-case V \u2013 hits a milestone this year: their 30<sup>th<\/sup> birthday. To celebrate, the company teamed up with Billibilli (\u54d4\u54e9\u54d4\u54e9) to put out a short film charting the brand\u2019s story. &nbsp;<\/p>\n\n\n\n<p>And vivo has had a pretty remarkable story, one that mirrors China\u2019s successes in recent decades. <strong>Since its founding in Dongguan, Guangdong province, in 1995 they\u2019ve gone global, now operating in over 50 countries with an annual production capacity approaching 200 million smartphones<\/strong>.\u00a0<a href=\"https:\/\/daoinsights.com\/news\/chinese-smartphone-maker-vivo-enters-robotics-race-why-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">They&#8217;re even in the robotics race<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Please Answer, 1995\" src=\"https:\/\/player.vimeo.com\/video\/1121823408?dnt=1&amp;app_id=122963\" width=\"520\" height=\"293\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The short film, titled <em>Please Answer, 1995,<\/em> begins with grainy footage from the 90s, back when vivo made house phones and smart phones were still science fiction, then sets out to revisit milestone events through the eyes of ordinary people: the nationwide introduction of the two-day weekend, the spread of landline telephones, the return of Hong Kong.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.17.39-1-1024x436.jpg\" alt=\"Please Answer, 1995: Moments in recent Chinese history\" class=\"wp-image-47939\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.17.39-1-1024x436.jpg 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.17.39-1-300x128.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.17.39-1-768x327.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.17.39-1-1536x655.jpg 1536w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.17.39-1-2048x873.jpg 2048w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.17.39-1-1870x797.jpg 1870w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.17.39-1-400x170.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.17.39-1-800x341.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><sub>China wins its first Olympic gold, 2004, as seen in Please Answer, 1995.<br>Image: screenshots from film <\/sub><\/figcaption><\/figure>\n\n\n\n<p>These grand events are set to the backdrop of a family\u2019s personal memories on a timeline spanning three decades, underscoring how the everyday lives of individuals are intertwined with the country\u2019s transformation.&nbsp;<\/p>\n\n\n\n<p>For vivo, the story is one of its own evolution from cherished household landline to today\u2019s smartphones. The message goes beyond a simple product push. By inserting their brand into the national narrative and the changing lives of the everyday family, they tap into two deep nostalgia points for Chinese consumers. The point is driven home by the message that vivo has been there, through all of this, by your side. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" data-id=\"47937\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.05-1024x615.jpg\" alt=\"Please Answer, 1995: family moments\" class=\"wp-image-47937\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.05-1024x615.jpg 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.05-300x180.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.05-768x461.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.05-1536x922.jpg 1536w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.05-2048x1230.jpg 2048w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.05-1870x1123.jpg 1870w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.05-400x240.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.05-800x480.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"595\" data-id=\"47938\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.11-1024x595.jpg\" alt=\"Please Answer, 1995: family moments\" class=\"wp-image-47938\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.11-1024x595.jpg 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.11-300x174.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.11-768x446.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.11-1536x892.jpg 1536w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.11-2048x1190.jpg 2048w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.11-1870x1086.jpg 1870w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.11-400x232.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-25-at-10.20.11-800x465.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><sub>Those all-important family moments in <em>Please Answer, 1995<\/em>.<br>Image: screenshots from film <\/sub><\/figcaption><\/figure>\n\n\n\n<p>Tech companies are often portrayed as unwieldy \u2018giants\u2019, inhuman and unfeeling. It\u2019s a problem many similar brands wrestle: <a href=\"https:\/\/daoinsights.com\/news\/jackson-wang-apple-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple frames ads around human creativity<\/a>, Xiaomi highlights approachable design. With this new short film, vivo have artfully weaved a touching human element into their brand\u2019s 30-year story. They\u2019ve also declared their intent to be by customers\u2019 sides for another 30. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chinese telecommunications company vivo (\u7ef4\u6c83) \u2013 and yes, they like the lower-case V \u2013 hits a milestone this year: their 30th birthday. To celebrate, the company teamed up with Billibilli (\u54d4\u54e9\u54d4\u54e9) to put out a short film charting the brand\u2019s story. &nbsp; And vivo has had a pretty remarkable story, one that mirrors China\u2019s successes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[74,68,7,62],"class_list":["post-47924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-digital-society","tag-industries-society-culture","tag-industries-technology","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vivo shows technology&#039;s human side in anniversary short film<\/title>\n<meta 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