{"id":47913,"date":"2025-09-23T12:39:21","date_gmt":"2025-09-23T12:39:21","guid":{"rendered":"https:\/\/daoinsights.com\/?p=47913"},"modified":"2025-09-30T11:30:20","modified_gmt":"2025-09-30T11:30:20","slug":"heytea-mushroom-tea","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/","title":{"rendered":"HEYTEA teams up with Michelin chef David Lai to send mushroom tea viral\u00a0"},"content":{"rendered":"\n

HEYTEA (\u559c\u8336) have proven themselves, once again, to be the kings of collaboration. This time the hit comes from a limited-edition mushroom tea, made in partnership with one of Asia\u2019s most respected chefs, David Lai (\u9ece\u5b50\u5b89).  <\/p>\n\n\n\n

\n
\"David<\/figure>\n\n\n\n
\"David<\/figure>\n
Image: Rednote\/\u559c\u8336<\/sub><\/figcaption><\/figure>\n\n\n\n

Lai is a legend in the chef world. He began his career in the U.S. working for a number of notable kitchens before returning to his hometown, Hong Kong, to assist in opening a restaurant by the legendary Alain Ducasse. In 2014 Lai opened Neighbourhood, a seafood-centric, French-inspired restaurant that was soon brandishing a Michelin star and putting him on the path to fame.  <\/p>\n\n\n\n

This year he made an appearance on the popular TV show Chef of China (\u4e00\u996d\u5c01\u795e), showcasing his now signature, slightly drunk, style and a couple of memorable mushroom dishes.  <\/p>\n\n\n\n

Hot off this moment in the spotlight, HEYTEA<\/a> invited David Lai to recreate those flavours in beverage form. The result: The HEYTEA Michelin Porcini Ice Cream, a blend of pu\u2019er tea, porcini mushroom and matsutake soy sauce, topped with sweet Spanish paprika.<\/strong> To honour Chef Lai\u2019s drunken persona, the HEYTEA mushroom tea came with the option to add a shot of booze.\u00a0\u00a0<\/p>\n\n\n\n

So far, it\u2019s a resounding hit, with netizens commenting on Weibo that it had sold out and the queue to get one was days long.  <\/p>\n\n\n\n

\"David
Image: Rednote\/\u559c\u8336<\/sub><\/figcaption><\/figure>\n\n\n\n

HEYTEA are known for having an eye for collaboration \u2013 one they deploy regularly.<\/strong> Earlier this year they teamed up with Chiikawa. The promotion featured Chiikawa characters wearing HEYTEA uniforms and revived classic HEYTEA flavours<\/a>. In the past they\u2019ve done collabs with Yayoi Kusama<\/a>, Hello Kitty, and even Fendi<\/a>.\u00a0\u00a0<\/p>\n\n\n\n

It\u2019s a tactic that allows HEYTEA to grab the attention of social media users (collabs like these tend to have strong viral potential) as well as new consumer segments. What\u2019s more, HEYTEA can pick and choose collaborations based on what\u2019s popular in the moment, keeping them on trend and culturally relevant. This slick approach ensures HEYTEA doesn\u2019t just make drinks, they also make headlines.  <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

HEYTEA (\u559c\u8336) have proven themselves, once again, to be the kings of collaboration. This time the hit comes from a limited-edition mushroom tea, made in partnership with one of Asia\u2019s most respected chefs, David Lai (\u9ece\u5b50\u5b89).   Lai is a legend in the chef world. He began his career in the U.S. working for a number […]<\/p>\n","protected":false},"author":2,"featured_media":47921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[69,158,62],"class_list":["post-47913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-food-beverage","tag-news-heytea","tag-news-marketing-branding","has-thumbnail"],"acf":[],"yoast_head":"\nHEYTEA teams up with Michelin chef to send mushroom tea viral<\/title>\n<meta name=\"description\" content=\"HEYTEA make a mushroom tea go viral in China with the help of famed Michelin chef David Lai. Here's what made the drink such a success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HEYTEA teams up with Michelin chef to send mushroom tea viral\" \/>\n<meta property=\"og:description\" content=\"HEYTEA make a mushroom tea go viral in China with the help of famed Michelin chef David Lai. Here's what made the drink such a success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T12:39:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T11:30:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Untitled-design11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dao Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dao Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/heytea-mushroom-tea\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/heytea-mushroom-tea\\\/\"},\"author\":{\"name\":\"Dao Team\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\"},\"headline\":\"HEYTEA teams up with Michelin chef David Lai to send mushroom tea viral\u00a0\",\"datePublished\":\"2025-09-23T12:39:21+00:00\",\"dateModified\":\"2025-09-30T11:30:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/heytea-mushroom-tea\\\/\"},\"wordCount\":359,\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/heytea-mushroom-tea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Untitled-design11.jpg\",\"keywords\":[\"Industries - Food & Beverage\",\"News - HEYTEA\",\"News - Marketing & Branding\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/heytea-mushroom-tea\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/heytea-mushroom-tea\\\/\",\"name\":\"HEYTEA teams up with Michelin chef to send mushroom tea viral\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/heytea-mushroom-tea\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/heytea-mushroom-tea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Untitled-design11.jpg\",\"datePublished\":\"2025-09-23T12:39:21+00:00\",\"dateModified\":\"2025-09-30T11:30:20+00:00\",\"description\":\"HEYTEA make a mushroom tea go viral in China with the help of famed Michelin chef David Lai. Here's what made the drink such a success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/heytea-mushroom-tea\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/daoinsights.com\\\/news\\\/heytea-mushroom-tea\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/heytea-mushroom-tea\\\/#primaryimage\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Untitled-design11.jpg\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Untitled-design11.jpg\",\"width\":2500,\"height\":1406},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/news\\\/heytea-mushroom-tea\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/daoinsights.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HEYTEA teams up with Michelin chef David Lai to send mushroom tea viral\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"name\":\"Dao Insights\",\"description\":\"News, trends, and case studies from China\",\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/daoinsights.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\",\"name\":\"Dao Insights\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"width\":2400,\"height\":2400,\"caption\":\"Dao Insights\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/person\\\/1af4f94d9761a5f0102a4d4150edf978\",\"name\":\"Dao Team\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HEYTEA teams up with Michelin chef to send mushroom tea viral","description":"HEYTEA make a mushroom tea go viral in China with the help of famed Michelin chef David Lai. Here's what made the drink such a success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/","og_locale":"en_US","og_type":"article","og_title":"HEYTEA teams up with Michelin chef to send mushroom tea viral","og_description":"HEYTEA make a mushroom tea go viral in China with the help of famed Michelin chef David Lai. Here's what made the drink such a success.","og_url":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/","og_site_name":"Dao Insights","article_published_time":"2025-09-23T12:39:21+00:00","article_modified_time":"2025-09-30T11:30:20+00:00","og_image":[{"width":2500,"height":1406,"url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Untitled-design11.jpg","type":"image\/jpeg"}],"author":"Dao Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dao Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/#article","isPartOf":{"@id":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/"},"author":{"name":"Dao Team","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978"},"headline":"HEYTEA teams up with Michelin chef David Lai to send mushroom tea viral\u00a0","datePublished":"2025-09-23T12:39:21+00:00","dateModified":"2025-09-30T11:30:20+00:00","mainEntityOfPage":{"@id":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/"},"wordCount":359,"publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"image":{"@id":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Untitled-design11.jpg","keywords":["Industries - Food & Beverage","News - HEYTEA","News - Marketing & Branding"],"articleSection":["News"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/daoinsights.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/","url":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/","name":"HEYTEA teams up with Michelin chef to send mushroom tea viral","isPartOf":{"@id":"https:\/\/daoinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/#primaryimage"},"image":{"@id":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Untitled-design11.jpg","datePublished":"2025-09-23T12:39:21+00:00","dateModified":"2025-09-30T11:30:20+00:00","description":"HEYTEA make a mushroom tea go viral in China with the help of famed Michelin chef David Lai. Here's what made the drink such a success.","breadcrumb":{"@id":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/#primaryimage","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Untitled-design11.jpg","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/Untitled-design11.jpg","width":2500,"height":1406},{"@type":"BreadcrumbList","@id":"https:\/\/daoinsights.com\/news\/heytea-mushroom-tea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/daoinsights.com\/"},{"@type":"ListItem","position":2,"name":"HEYTEA teams up with Michelin chef David Lai to send mushroom tea viral\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/daoinsights.com\/#website","url":"https:\/\/daoinsights.com\/","name":"Dao Insights","description":"News, trends, and case studies from China","publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/daoinsights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/daoinsights.com\/#organization","name":"Dao Insights","url":"https:\/\/daoinsights.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","width":2400,"height":2400,"caption":"Dao Insights"},"image":{"@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/daoinsights.com\/#\/schema\/person\/1af4f94d9761a5f0102a4d4150edf978","name":"Dao Team"}]}},"_links":{"self":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/47913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/comments?post=47913"}],"version-history":[{"count":0,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/posts\/47913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media\/47921"}],"wp:attachment":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media?parent=47913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/categories?post=47913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/tags?post=47913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}