{"id":47856,"date":"2025-09-18T16:36:18","date_gmt":"2025-09-18T16:36:18","guid":{"rendered":"https:\/\/daoinsights.com\/?p=47856"},"modified":"2025-09-30T11:33:59","modified_gmt":"2025-09-30T11:33:59","slug":"xibei-luo-yonghao","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/xibei-luo-yonghao\/","title":{"rendered":"Why is Xibei clashing with influencer Luo Yonghao?"},"content":{"rendered":"\n<p>Chinese restaurant chain <a href=\"https:\/\/www.xibei.com.cn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Xibei<\/a> (\u897f\u8d1d) has landed itself in hot water. The cause? Enraging entrepreneur-influencer Luo Yonghao (\u7f57\u6c38\u6d69). The problem? \u2018Pre-prepared food\u2019.<\/p>\n\n\n\n<p>The controversy began with a disappointing meal, prompting Luo to take to his Weibo account of 1.4 million followers and declare that at Xibei, food was almost all pre-made and still so expensive (\u201d\u53d1\u73b0\u51e0\u4e4e\u5168\u90fd\u662f\u9884\u5236\uff0c\u8fd8\u90a3\u4e48\u8d35\u201c).<\/p>\n\n\n\n<p><strong>What began as an angry social media post became a heated battle between one influencer and a company of nearly 400 stores with revenue exceeding RMB 6.2 billion (about $860 million USD).<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"1024\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u521b\u59cb\u4eba\uff1a\u5c06\u8d77\u8bc9\u7f57\u6c38\u6d69_1_\u6f8e\u6e43\u65b0\u95fb_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811-1001x1024.jpg\" alt=\"An enraged Jia Guolong brandishes a copy of Luo Yonghao's bill.\" class=\"wp-image-47861\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u521b\u59cb\u4eba\uff1a\u5c06\u8d77\u8bc9\u7f57\u6c38\u6d69_1_\u6f8e\u6e43\u65b0\u95fb_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811-1001x1024.jpg 1001w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u521b\u59cb\u4eba\uff1a\u5c06\u8d77\u8bc9\u7f57\u6c38\u6d69_1_\u6f8e\u6e43\u65b0\u95fb_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811-293x300.jpg 293w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u521b\u59cb\u4eba\uff1a\u5c06\u8d77\u8bc9\u7f57\u6c38\u6d69_1_\u6f8e\u6e43\u65b0\u95fb_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811-768x786.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u521b\u59cb\u4eba\uff1a\u5c06\u8d77\u8bc9\u7f57\u6c38\u6d69_1_\u6f8e\u6e43\u65b0\u95fb_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811-1502x1536.jpg 1502w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u521b\u59cb\u4eba\uff1a\u5c06\u8d77\u8bc9\u7f57\u6c38\u6d69_1_\u6f8e\u6e43\u65b0\u95fb_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811-1870x1913.jpg 1870w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u521b\u59cb\u4eba\uff1a\u5c06\u8d77\u8bc9\u7f57\u6c38\u6d69_1_\u6f8e\u6e43\u65b0\u95fb_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811-400x409.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u521b\u59cb\u4eba\uff1a\u5c06\u8d77\u8bc9\u7f57\u6c38\u6d69_1_\u6f8e\u6e43\u65b0\u95fb_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811-800x818.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u521b\u59cb\u4eba\uff1a\u5c06\u8d77\u8bc9\u7f57\u6c38\u6d69_1_\u6f8e\u6e43\u65b0\u95fb_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u724811.jpg 2002w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><figcaption class=\"wp-element-caption\">An enraged Jia Guolong brandishes a copy of Luo Yonghao&#8217;s bill. Image: Rednote\/Pengpai Xinwen<\/figcaption><\/figure>\n\n\n\n<p>It quickly slid into a mudslinging match. Xibei denied the claims that their meals were pre-prepared. Luo hit back again with a mocking comment that said \u2018Plastic bags are cut fresh, the microwave is operated fresh, and the pre-prepared scripts are freshly read.\u2019 The same day the topic began to trend on Weibo.<\/p>\n\n\n\n<p>Founder and chairman of Xibei, Jia Guolong (\u8d3e\u56fd\u9f99), got involved. To stem the flow of negative press, he opened the kitchens of Xibei branches nationwide so that customers could see for themselves the preparation of their dishes. <strong>He also said he\u2019d sue Luo Yonghao for defamation, to which Luo replied \u2018Bring it on\u2019 and offered a RMB 100,000 reward (about $14,000 USD) for anyone that came forward with evidence that Xibei pre-prepared food.<\/strong><\/p>\n\n\n\n<p>At the heart of the matter is a debate about the definition of the words \u2018pre-prepared\u2019. Xibei\u2019s argument is that their food doesn\u2019t fit the strict legal definition of the term. The loophole works by separating food that is <em>prepared<\/em> \u2013 as in cut, portioned, seasoned etc. \u2013 offsite from food that is actually <em>cooked<\/em> offsite and then reheated in store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u91ce\u751f\u4ee3\u8a00\u4eba\u8bf7\u5c31\u4f4d\uff01\uff01\uff01\ud83e\udef5\ud83c\udffb_1_\u897f\u8d1d_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1-768x1024.jpg\" alt=\"A Xibei advert targeting families with young children.\" class=\"wp-image-47858\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u91ce\u751f\u4ee3\u8a00\u4eba\u8bf7\u5c31\u4f4d\uff01\uff01\uff01\ud83e\udef5\ud83c\udffb_1_\u897f\u8d1d_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u91ce\u751f\u4ee3\u8a00\u4eba\u8bf7\u5c31\u4f4d\uff01\uff01\uff01\ud83e\udef5\ud83c\udffb_1_\u897f\u8d1d_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u91ce\u751f\u4ee3\u8a00\u4eba\u8bf7\u5c31\u4f4d\uff01\uff01\uff01\ud83e\udef5\ud83c\udffb_1_\u897f\u8d1d_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u91ce\u751f\u4ee3\u8a00\u4eba\u8bf7\u5c31\u4f4d\uff01\uff01\uff01\ud83e\udef5\ud83c\udffb_1_\u897f\u8d1d_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/09\/\u897f\u8d1d\u91ce\u751f\u4ee3\u8a00\u4eba\u8bf7\u5c31\u4f4d\uff01\uff01\uff01\ud83e\udef5\ud83c\udffb_1_\u897f\u8d1d_\u6765\u81ea\u5c0f\u7ea2\u4e66\u7f51\u9875\u7248-1.jpg 1080w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">A Xibei advert targeting families with young children. Image source: Rednote\/Xibei<\/figcaption><\/figure>\n\n\n\n<p>Something broader is at play too. <strong>Xibei gained a lot of market share by strategically positioning itself as a family restaurant.<\/strong> They actively targeted households with young children with extensive marketing campaigns and kid\u2019s dinner options.<\/p>\n\n\n\n<p>The fact that Xibei uses legal loopholes to skirt around the definition of a pre-prepared meal leaves customers who trusted the brand to feed their families feeling cheated. Luo Yonghao has hit a raw nerve. For Chinese consumers, transparency around the industrial food industry is serious business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chinese restaurant chain Xibei (\u897f\u8d1d) has landed itself in hot water. The cause? Enraging entrepreneur-influencer Luo Yonghao (\u7f57\u6c38\u6d69). The problem? \u2018Pre-prepared food\u2019. The controversy began with a disappointing meal, prompting Luo to take to his Weibo account of 1.4 million followers and declare that at Xibei, food was almost all pre-made and still so expensive [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[69,68,28],"class_list":["post-47856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-food-beverage","tag-industries-society-culture","tag-platforms-weibo","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why is Xibei Clashing with Luo Yonghao?<\/title>\n<meta name=\"description\" content=\"Chinese restaurant chain Xibei is in the midst of a media battle with influencer-entreprenuer Luo Yonghao. 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