{"id":47016,"date":"2025-07-24T10:28:03","date_gmt":"2025-07-24T10:28:03","guid":{"rendered":"https:\/\/daoinsights.com\/?p=47016"},"modified":"2025-07-25T11:52:25","modified_gmt":"2025-07-25T11:52:25","slug":"the-female-economy-china-s-most-powerful-spending-force","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/opinions\/the-female-economy-china-s-most-powerful-spending-force\/","title":{"rendered":"Sheconomy: China’s most powerful spending force?"},"content":{"rendered":"\n

China’s consumer market is shifting fast\u2014and three recent trends make it clear who’s driving the change.<\/p>\n\n\n\n

First, short-form dramas.<\/strong> According to the 2024 China Short-Form Drama Industry Report<\/em>, the market has grown to 50.5 billion RMB (about 6.95 billion USD),<\/strong> surpassing the country’s annual box office.
Second, Xiaomi launched its first SUV,<\/strong> the YU7, priced at 253,500 RMB (about 34,900 USD). Within just three minutes, over two hundred thousand units<\/strong> were preordered.
Third, Labubu toys have gone viral,<\/strong> with resale prices topping 10,000 RMB (about 1,380 USD)<\/strong> and still climbing.<\/p>\n\n\n\n

The center of all three is female consumers. The so-called “sheconomy” isn’t just a buzzword, but becoming a dominant force<\/a> reshaping how and what China buys.<\/strong><\/p>\n\n\n\n

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How Pop Mart turned “useless” toys into a billion-RMB business<\/a><\/blockquote>