{"id":45472,"date":"2025-06-12T10:02:34","date_gmt":"2025-06-12T10:02:34","guid":{"rendered":"https:\/\/daoinsights.com\/?p=45472"},"modified":"2025-07-09T16:10:26","modified_gmt":"2025-07-09T16:10:26","slug":"micro-communities-macro-influence-dao-insights-meet-rednote-at-sxsw-london","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/exclusives\/micro-communities-macro-influence-dao-insights-meet-rednote-at-sxsw-london\/","title":{"rendered":"Micro-communities. Macro influence: Dao Insights meet Rednote at SXSW London"},"content":{"rendered":"\n<p>As the SXSW festival hosted its inaugural outing in London, Dao Insights was honoured to be part of the <a href=\"https:\/\/schedule.sxswlondon.com\/session\/micro-communities-macro-power-deciphering-rednote-for-western-brands-b6b78ee6\" target=\"_blank\" rel=\"noreferrer noopener\">panel discussion<\/a> about one of the hottest social platforms this year. The panel featured Crystal Pang, Global Business Solution Lead for Europe &amp; North America at Rednote (\u5c0f\u7ea2\u4e66), and Arnold Ma, founder and CEO of the creative marketing agency and digital media group, Qumin. Dao Insights founder and editor-in-chief Tom Nixon was the moderator.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Arnold Ma x Crystal Pang panel talk at SXSW London 2025\" src=\"https:\/\/player.vimeo.com\/video\/1090922322?dnt=1&amp;app_id=122963\" width=\"520\" height=\"293\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With 300 million daily active users and 50 million-plus daily engagements, Rednote is currently one of the hottest platforms, not just in China, but also to the rest of the world. In the past 12 years, Rednote has evolved from a product recommendation platform to an all-round lifestyle platform with one of the best algorithms for creators, merchants and users alike.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote alignright\"><blockquote><p>Rednote has evolved from a product recommendation platform to an all-round lifestyle platform with one of the best algorithms<\/p><\/blockquote><\/figure>\n\n\n\n<p>Since earlier this year, Rednote has been picking up international traction as more people download the app, especially <a href=\"https:\/\/daoinsights.com\/news\/xiaohongshu-goes-viral-as-tiktok-refugees-seek-asylum\/\" target=\"_blank\" rel=\"noreferrer noopener\">from the US<\/a>. Currently, international stars like Shakira, top influencers like IShowSpeed and more global content creators are on the platform, trying to reach Chinese audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is Rednote?<\/strong><\/h3>\n\n\n\n<p>When asked if she could distil the essence of Rednote into one sentence, Pang said that Rednote is the platform where \u201ceveryone has their moment to shine\u201d. This rather Warhol-esque quote is, indeed, a key to understanding how Rednote works.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"45278\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1911748974916_.pic_-768x1024.jpg\" alt=\"\" class=\"wp-image-45278\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1911748974916_.pic_-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1911748974916_.pic_-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1911748974916_.pic_-1152x1536.jpg 1152w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1911748974916_.pic_-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1911748974916_.pic_-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1911748974916_.pic_.jpg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"45276\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1841748974898_.pic_-768x1024.jpg\" alt=\"\" class=\"wp-image-45276\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1841748974898_.pic_-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1841748974898_.pic_-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1841748974898_.pic_-1152x1536.jpg 1152w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1841748974898_.pic_-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1841748974898_.pic_-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1841748974898_.pic_.jpg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Image: Dao Insights<\/figcaption><\/figure>\n\n\n\n<p>Pang uses two seemingly extreme examples: the American pop-rock band Imagine Dragons is trying to promote their China tour while her grandma shares her apple pie recipes, both on Rednote. Since Rednote\u2019s algorithm is so powerful and drives content to the right audience, both accounts would end up with similar engagements on the platform, despite a huge difference in following.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"AMI3bRkj1j\"><a href=\"https:\/\/daoinsights.com\/exclusives\/ultimate-618-festival-why-the-alibaba-and-rednote-team-up-matters\/\">Breaking Walled Gardens: Why Rednote and Alibaba teamed up for &#8220;Red Cat&#8221;\u00a0<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Breaking Walled Gardens: Why Rednote and Alibaba teamed up for &#8220;Red Cat&#8221;\u00a0&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/exclusives\/ultimate-618-festival-why-the-alibaba-and-rednote-team-up-matters\/embed\/#?secret=jpohIxtFyU#?secret=AMI3bRkj1j\" data-secret=\"AMI3bRkj1j\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ma, on the other hand, described the platform as \u201cInstagram on crack\u201d, from his experience working with the platform and many others. His reason for the description is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rednote has much more personality and character as it favours raw lived experiences over polished and curated visuals.<\/li>\n\n\n\n<li>It has much more functionality, especially <a href=\"https:\/\/daoinsights.com\/?s=xiaohongshu+e-commerce\" target=\"_blank\" rel=\"noreferrer noopener\">social commerce<\/a>-wise, whereas Instagram has failed multiple times.<\/li>\n\n\n\n<li>It goes more in-depth with niches and micro-communities<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-pullquote alignright\"><blockquote><p>Rednote favours raw lived experiences over polished and curated visuals<\/p><\/blockquote><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Micro-communities, macro influence<\/strong><\/h3>\n\n\n\n<p>Having brought many an international brand to China, Arnold Ma calls Rednote the best platform for foreign brands and creators to reach Chinese audiences. When Qumin started, just a year before the founding of Rednote, major platforms like Weibo and WeChat were all closed platforms. Rednote, on the other hand, became one of the first open platforms in China. For this reason, it attracted its user base, who are highly educated and well-travelled, and open to different cultures and views.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"45277\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1851748974899_.pic_-768x1024.jpg\" alt=\"\" class=\"wp-image-45277\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1851748974899_.pic_-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1851748974899_.pic_-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1851748974899_.pic_-1152x1536.jpg 1152w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1851748974899_.pic_-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1851748974899_.pic_-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1851748974899_.pic_.jpg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Image: Dao Insights<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Rednote doesn\u2019t just look at its user demographics in terms of gender, age, region and income, etc., it looks directly into your <a href=\"https:\/\/daoinsights.com\/news\/rednote-updates-its-slogan-to-your-lifestyle-interest-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">interests, hobbies and niches<\/a> to push content to you or bring your content to an audience. Pang summarises that whoever you are and whatever interests you have, you can find someone similar to you on Rednote; if not, you\u2019ll find people who will accept you.<\/p>\n\n\n\n<p>Ma notes that Rednote has moved away from conventional platforms\u2019 \u201cthe bigger the better\u201d mentality but thrives on the nichest of the niche, almost \u201ccult-like\u201d communities, different people with different perspectives. If your content is genuinely useful, it will be found by the people who need it. The old saying of \u201ccontent is king\u201d is once again the key phrase with Rednote.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Toolbox of Rednote: from spotlight to dandelion and telepathic rhino horn?<\/strong><\/h3>\n\n\n\n<p>Pang describes Rednote as the \u201cgo-to place for solving your daily problems\u201d. She added that 90 per cent of the 300 million daily active users are influencers, and they create content to help others with specific problems. Their content is designed to be useful and the search rate on Rednote for specific problems is very high.<\/p>\n\n\n\n<p>Then the SXSW panel began to discuss the tools Rednote offer creators and brands:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Spotlight (\u805a\u5149\u5e73\u53f0): Data analytics to understand your brand\u2019s value to help with media buying<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pugongying (\u84b2\u516c\u82f1): Dandelion &#8211; &#8220;Gentle puff&#8221; to spread your message globally (kol collabs)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lingxi (\u7075\u7280): Free AI tool to read your customers\u2019 minds and user penetration. (Lingxi comes from \u5fc3\u6709\u7075\u7280, a traditional expression for when minds understand each other as if telepathic through a magical rhinoceros horn)<\/li>\n<\/ul>\n\n\n\n<p>Of them, Lingxi is the rising trend among certain categories, such as recommending searches for \u201cwoody fragrance shower gel\u201d, which is rapidly growing when you are looking for \u201cmoisturising shower gel\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"45273\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1531748968429_.pic_hd-768x1024.jpg\" alt=\"\" class=\"wp-image-45273\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1531748968429_.pic_hd-768x1024.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1531748968429_.pic_hd-225x300.jpg 225w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1531748968429_.pic_hd-1152x1536.jpg 1152w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1531748968429_.pic_hd-1536x2048.jpg 1536w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1531748968429_.pic_hd-1870x2493.jpg 1870w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1531748968429_.pic_hd-400x533.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1531748968429_.pic_hd-800x1067.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1531748968429_.pic_hd-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"45274\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1641748974463_.pic_-1024x768.jpg\" alt=\"\" class=\"wp-image-45274\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1641748974463_.pic_-1024x768.jpg 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1641748974463_.pic_-300x225.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1641748974463_.pic_-768x576.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1641748974463_.pic_-1536x1152.jpg 1536w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1641748974463_.pic_-400x300.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1641748974463_.pic_-800x600.jpg 800w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/1641748974463_.pic_.jpg 1707w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Image: Dao Insights<\/figcaption><\/figure>\n\n\n\n<p>Different from conventional platforms, Rednote uses a reverse funnel for its media buying and marketing. It will target the core audience first, before expanding into a wider demographic.<\/p>\n\n\n\n<p>Ma then explains what this means from an agency perspective. It can support product research and development by understanding people\u2019s preferences, highlighting real experiences with similar products and identifying common problems and needs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"oJnMsIZY2Z\"><a href=\"https:\/\/daoinsights.com\/news\/rednote-goes-overseas-with-cross-border-e-commerce-in-the-us\/\">Rednote \u201cgoes overseas\u201d with cross-border e-commerce in the US<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Rednote \u201cgoes overseas\u201d with cross-border e-commerce in the US&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/news\/rednote-goes-overseas-with-cross-border-e-commerce-in-the-us\/embed\/#?secret=jQC6vbrT54#?secret=oJnMsIZY2Z\" data-secret=\"oJnMsIZY2Z\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>On the topic of community, something also cherished at SXSW, Pang stresses that Rednote prefers authenticity, real people sharing real experiences. It pushes content to specific desire, hobby, interest, preference or problem. For brands and marketers to target the Rednote user, who usually has an aversion to corporate messaging, being genuine is the key. Rednote users enjoy authentic content, and this means trust in the creators. Therefore, building trust through honesty is the way to find your audience.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote alignright\"><blockquote><p>The next evolution is going to be cultural export<\/p><\/blockquote><\/figure>\n\n\n\n<p>When asked by Nixon what the next step for Rednote is, Ma points to the evolution of media format from text to images and from video to livestream, predicting the next evolution to be cultural export. Pang, on the other hand, looked around the room, stating that it would be time for Rednote to expand further globally and see how far it can go after taking the stage at its first international conference at SXSW London.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color wp-elements-a099cfded32fcb584ab0e5d014ca665f\"><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em><\/em><em>Need 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Find out more from our Dao Strategy Team <\/em><a href=\"https:\/\/daoinsights.com\/dao-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><em>.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the SXSW festival hosted its inaugural outing in London, Dao Insights was honoured to be part of the panel discussion about one of the hottest social platforms this year. The panel featured Crystal Pang, Global Business Solution Lead for Europe &amp; North America at Rednote (\u5c0f\u7ea2\u4e66), and Arnold Ma, founder and CEO of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[118],"tags":[74,62,34,30],"class_list":["post-45472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exclusives","tag-industries-digital-society","tag-news-marketing-branding","tag-platforms-social-media","tag-platforms-xiaohongshu-red","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dao Insights meet Rednote at SXSW London<\/title>\n<meta name=\"description\" content=\"Arnold Ma of Qumin, Tom Nixon from Dao Insights and Crystal Pang from Rednote host a panel at SXSW London about the power of the platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/exclusives\/micro-communities-macro-influence-dao-insights-meet-rednote-at-sxsw-london\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Micro-communities. Macro influence: Dao Insights meet Rednote at SXSW London\" \/>\n<meta property=\"og:description\" content=\"Arnold Ma of Qumin, Tom Nixon from Dao Insights and Crystal Pang from Rednote host a panel at SXSW London about the power of the platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/exclusives\/micro-communities-macro-influence-dao-insights-meet-rednote-at-sxsw-london\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T10:02:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-09T16:10:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/06\/4A702F99-66AC-41FF-8F44-12324719F213_1_201_a.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"1121\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dao Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Micro-communities. 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