{"id":43391,"date":"2025-04-23T07:32:10","date_gmt":"2025-04-23T07:32:10","guid":{"rendered":"https:\/\/daoinsights.com\/?p=43391"},"modified":"2025-04-23T07:32:19","modified_gmt":"2025-04-23T07:32:19","slug":"li-ning-launches-pop-up-space-in-chengdu-for-earth-day","status":"publish","type":"post","link":"https:\/\/daoinsights.com\/news\/li-ning-launches-pop-up-space-in-chengdu-for-earth-day\/","title":{"rendered":"Li-Ning launches pop-up space in Chengdu for Earth Day"},"content":{"rendered":"\n<p>22 April was the 56th annual Earth Day. Many a brand, Chinese and global, launched its campaigns to commemorate the special occasion, as well as renew its environmental and sustainable pledge to consumers. Chinese sportswear giant Li-Ning also <a href=\"https:\/\/socialbeta.com\/campaign\/24562\" target=\"_blank\" rel=\"noreferrer noopener\">launched<\/a> its own campaign in the form of <strong>an offline pop-up space in Chengdu between 20 and 22 April<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Zlpbfb73cd\"><a href=\"https:\/\/daoinsights.com\/news\/celebrate-earth-day-with-a-free-coffee-from-starbucks-china\/\">Celebrate Earth Day with a free coffee from Starbucks China!<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Celebrate Earth Day with a free coffee from Starbucks China!&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/news\/celebrate-earth-day-with-a-free-coffee-from-starbucks-china\/embed\/#?secret=RBfRs24ZKu#?secret=Zlpbfb73cd\" data-secret=\"Zlpbfb73cd\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The outdoor pop-up, called LN Nature, was located at Taikoo Li Chengdu, near the Li-Ning shop at the mall. Under the tagline \u201cLi-Ning Nature: Look further run further\u201d (\u6bcf\u4e00\u6b65\u90fd\u5411\u524d), the space was divided into four areas: \u201cFrom Nature\u201d (\u6e90\u4e8e\u81ea\u7136), \u201cColoured by Nature\u201d (\u81ea\u7136\u800c\u67d3), \u201cRenewed Nature\u201d (\u81ea\u7136\u65b0\u751f) and \u201cReturn to Nature\u201d (\u56de\u5f52\u81ea\u7136). Each area showcased a step in the brand&#8217;s product life cycle, from bio-based materials, water-saving natural dying processes, the use of recycled materials, and the afterlife of the brand\u2019s biodegradable trainers.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"709\" data-id=\"43376\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-4-1024x709.jpg\" alt=\"\" class=\"wp-image-43376\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-4-1024x709.jpg 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-4-300x208.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-4-768x532.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-4-1536x1063.jpg 1536w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-4-2048x1418.jpg 2048w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-4-1870x1294.jpg 1870w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-4-400x277.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-4-800x554.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"43378\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-2-1024x683.jpg\" alt=\"\" class=\"wp-image-43378\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-2-1024x683.jpg 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-2-300x200.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-2-768x512.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-2-1536x1024.jpg 1536w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-2-2048x1365.jpg 2048w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-2-1870x1247.jpg 1870w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-2-400x267.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-2-800x533.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"43377\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-3-1024x683.jpg\" alt=\"\" class=\"wp-image-43377\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-3-1024x683.jpg 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-3-300x200.jpg 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-3-768x512.jpg 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-3-1536x1024.jpg 1536w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-3-2048x1366.jpg 2048w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-3-1870x1247.jpg 1870w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-3-400x267.jpg 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2025\/04\/li-ning-3-800x534.jpg 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\">Image: Li-Ning\/Weibo<\/figcaption><\/figure>\n\n\n\n<p>Aside from the educational exhibition, the pop-up space had Earth Day-themed interactive touchpoints and DIY corners to help visitors immerse themselves in the brand&#8217;s sustainable concept. On social media, Li-Ning worked with its global ambassador, Chinese actor Xiao Zhan, to produce a quick video to visually demonstrate the materials and processes from the campaign. On Weibo, China\u2019s Twitter equivalent, the topic \u201cLi-Ning Global Brand Ambassador Xiao Zhan\u201d cumulated over 360 million views.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-dao-insights wp-block-embed-dao-insights\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"5FIQ3NlJ2Y\"><a href=\"https:\/\/daoinsights.com\/news\/anta-joins-nike-and-adidas-as-a-global-top-3-sportswear-giant\/\">Anta joins Nike and Adidas as a global Top 3 sportswear giant<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Anta joins Nike and Adidas as a global Top 3 sportswear giant&#8221; &#8212; Dao Insights\" src=\"https:\/\/daoinsights.com\/news\/anta-joins-nike-and-adidas-as-a-global-top-3-sportswear-giant\/embed\/#?secret=nr75rlS2ix#?secret=5FIQ3NlJ2Y\" data-secret=\"5FIQ3NlJ2Y\" width=\"520\" height=\"293\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The brand <a href=\"https:\/\/luxe.co\/post\/397613\" target=\"_blank\" rel=\"noreferrer noopener\">released<\/a> its annual financial report for 2024 in late March, which saw <strong>its revenue grow 3.9% year-on-year (YoY) to 28.68 billion RMB (3.93 billion USD) and its gross profit margin was up 1 percentage point YoY to 49.4%<\/strong>. It was described by most pundits as stable. However, with its arch-rival <a href=\"https:\/\/daoinsights.com\/news\/anta-joins-nike-and-adidas-as-a-global-top-3-sportswear-giant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anta<\/a> growing fast and moving into the league of Nike and Adidas, Li-Ning appears to be left behind. With the latest campaign, Li-Ning is building its brand and marketing on a more responsible platform, other than just <a href=\"https:\/\/www.cbndata.com\/information\/293842\" target=\"_blank\" rel=\"noreferrer noopener\">premium and \u201cguochao\u201d.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-gray-color has-text-color has-link-color wp-elements-dbc31829cbcc380bdc50900630e2607e\"><em><em><em><em><em><em><em><em>Need to boost your China strategy? Dao Pro delivers bespoke insights on marketing, innovation, and digital trends, direct from Chinese sources. Find out more from our Dao Strategy Team <a href=\"https:\/\/daoinsights.com\/dao-pro\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>22 April was the 56th annual Earth Day. Many a brand, Chinese and global, launched its campaigns to commemorate the special occasion, as well as renew its environmental and sustainable pledge to consumers. Chinese sportswear giant Li-Ning also launched its own campaign in the form of an offline pop-up space in Chengdu between 20 and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":43367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2],"tags":[117,66,62,52],"class_list":["post-43391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-industries-sustainability-environment","tag-industries-fashion-retail","tag-news-marketing-branding","tag-occasions-special-days","has-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Li-Ning launches pop-up space for in Chengdu for Earth Day<\/title>\n<meta name=\"description\" content=\"For Earth Day, Li-Ning launched a pop-up space in Chengdu to 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