{"id":2,"date":"2020-05-31T22:57:15","date_gmt":"2020-05-31T22:57:15","guid":{"rendered":"https:\/\/daoinsights.com\/?page_id=2"},"modified":"2023-03-20T11:57:43","modified_gmt":"2023-03-20T11:57:43","slug":"about-dao-insight","status":"publish","type":"page","link":"https:\/\/daoinsights.com\/about-dao-insight\/","title":{"rendered":"About"},"content":{"rendered":"\n<p><em>&#8220;What is this goldmine of a website I have just come across<\/em>?<em>&#8221; <\/em><\/p>\n\n\n\n<p>Dear guest, <\/p>\n\n\n\n<p>Welcome to Dao Insights, a <strong>treasure trove<\/strong> for anyone looking for inspiration from or for China. <\/p>\n\n\n\n<p>Dao Insights&nbsp;was originally&nbsp;created&nbsp;by&nbsp;the <strong><a href=\"https:\/\/qumin.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qumin Group<\/a><\/strong> as an internal newsletter, to help keep our teams up to date with Chinese news and insights.&nbsp;<\/p>\n\n\n\n<p>But we then realised there are <strong>very few&nbsp;opportunities to learn and improve our understandings of China<\/strong>. This makes it just that little bit harder for businesses and individuals to truly connect and&nbsp;communicate with\/about Chinese people.<\/p>\n\n\n\n<p>Thus the creation of Dao Insights. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res-1024x1024.png\" alt=\"\" class=\"wp-image-1307\" srcset=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res-1024x1024.png 1024w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res-300x300.png 300w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res-150x150.png 150w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res-768x768.png 768w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res-1536x1536.png 1536w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res-2048x2048.png 2048w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res-1870x1870.png 1870w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res-400x400.png 400w, https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res-800x800.png 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Let us start at the very beginning, for that is the true meaning of dao \u9053: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9053\u751f\u4e00 <em>dao creates 1<\/em><\/li>\n\n\n\n<li>\u4e00\u751f\u4e8c <em>1 <em>creates<\/em> 2<\/em><\/li>\n\n\n\n<li>\u4e8c\u751f\u4e09 <em>2 <em>creates<\/em> 3<\/em><\/li>\n\n\n\n<li>\u4e09\u751f\u4e07\u7269 <em>3 <em>creates<\/em> everything else<\/em><\/li>\n<\/ul>\n\n\n\n<p>The character is the root of everything. And the root of this publication is Chinese people and cultures. Whether we are talking about marketing, creative or technology, we prioritise the understanding of our audience first and foremost.<\/p>\n\n\n\n<p>Dao is introduced to&nbsp;aid brands, marketers, and individuals alike who are seeking to <strong>understand Chinese people and culture, to learn, and to improve their Chinese digital practices<\/strong> without having&nbsp;to leave their country or master the Chinese language. We want to eradicate cultural and professional barriers.<\/p>\n\n\n\n<p>Dao Insights is our passion project and the foundation of everything we do. It is our mission to <strong>Open the world to China.<\/strong><\/p>\n\n\n\n<p>We hope you find it useful! <\/p>\n\n\n\n<p>You can also find us on social media &#8211; check us out and give us a follow!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background wp-element-button\" href=\"https:\/\/www.linkedin.com\/company\/4818329\/admin\/\" style=\"border-radius:50px\" target=\"_blank\" rel=\"noreferrer noopener\">LINKEDIN<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background wp-element-button\" href=\"https:\/\/twitter.com\/daoinsights\" style=\"border-radius:50px\" target=\"_blank\" rel=\"noreferrer noopener\">TWITTER<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background wp-element-button\" href=\"https:\/\/www.instagram.com\/daoinsights\/\" style=\"border-radius:50px\" target=\"_blank\" rel=\"noreferrer noopener\">INSTAGRAM<\/a><\/div>\n<\/div>\n\n\n\n<p>Wishing you the very best on your China journey,<\/p>\n\n\n\n<p>Dao Insights Team<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Get in touch!<\/h2>\n\n\n\n<p>If you&#8217;re reading this it&#8217;s probably because you want to get in touch with our awesome team. It means you either <strong>love or loathe<\/strong> the content on this website. <\/p>\n\n\n\n<p>Either way, don&#8217;t be shy to reach out to us, we don&#8217;t bite and really appreciate <strong>human connection <\/strong>&#8211; especially during these crazy times, eh? <\/p>\n\n\n\n<p>Below are <strong>3 magical buttons<\/strong>. Carefully select the one that most applies to you. Do you want to write for us? Is there a cracking Chinese campaign you&#8217;d like to share? D&#8217;ya wanna plaster your logo across our page? Or do you simply want to chat?<\/p>\n\n\n\n<p>Looking forward to your message!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background wp-element-button\" href=\"mailto:hello@daoinsights.com?subject=Contribute%20to%20Dao\" style=\"border-radius:50px\" target=\"_blank\" rel=\"noreferrer noopener\">CONTRIBUTE<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background wp-element-button\" href=\"mailto:hello@daoinsights.com?subject=Advertise%20on%20Dao\" style=\"border-radius:50px\" target=\"_blank\" rel=\"noreferrer noopener\">ADVERTISE<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background wp-element-button\" href=\"mailto:hello@daoinsights.com?subject=Chat%20with%20us\" style=\"border-radius:50px\" target=\"_blank\" rel=\"noreferrer noopener\">CHAT WITH US<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;What is this goldmine of a website I have just come across?&#8221; Dear guest, Welcome to Dao Insights, a treasure trove for anyone looking for inspiration from or for China. Dao Insights&nbsp;was originally&nbsp;created&nbsp;by&nbsp;the Qumin Group as an internal newsletter, to help keep our teams up to date with Chinese news and insights.&nbsp; But we then [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry","missing-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About China publication Dao Insights | Dao Insights<\/title>\n<meta name=\"description\" content=\"&quot;What is this goldmine of a website I have just come across?&quot; Find out more about Dao Insights and our mission to open the world to China!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/daoinsights.com\/about-dao-insight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About | Dao Insights\" \/>\n<meta property=\"og:description\" content=\"&quot;What is this goldmine of a website I have just come across?&quot; Find out more about Dao Insights and our mission to open the world to China!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/daoinsights.com\/about-dao-insight\/\" \/>\n<meta property=\"og:site_name\" content=\"Dao Insights\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-20T11:57:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/dao-logo-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"About | Dao Insights\" \/>\n<meta name=\"twitter:description\" content=\"&quot;What is this goldmine of a website I have just come across?&quot; Find out more about Dao Insights and our mission to open the world to China!\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/about-dao-insight\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/about-dao-insight\\\/\",\"name\":\"About China publication Dao Insights | Dao Insights\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/about-dao-insight\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/about-dao-insight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res-1024x1024.png\",\"datePublished\":\"2020-05-31T22:57:15+00:00\",\"dateModified\":\"2023-03-20T11:57:43+00:00\",\"description\":\"\\\"What is this goldmine of a website I have just come across?\\\" Find out more about Dao Insights and our mission to open the world to China!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/about-dao-insight\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/daoinsights.com\\\/about-dao-insight\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/about-dao-insight\\\/#primaryimage\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"width\":2400,\"height\":2400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/about-dao-insight\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/daoinsights.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#website\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"name\":\"Dao Insights\",\"description\":\"News, trends, and case studies from China\",\"publisher\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/daoinsights.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#organization\",\"name\":\"Dao Insights\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"contentUrl\":\"https:\\\/\\\/daoinsights.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/Dao-red-high-res.png\",\"width\":2400,\"height\":2400,\"caption\":\"Dao Insights\"},\"image\":{\"@id\":\"https:\\\/\\\/daoinsights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About China publication Dao Insights | Dao Insights","description":"\"What is this goldmine of a website I have just come across?\" Find out more about Dao Insights and our mission to open the world to China!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/daoinsights.com\/about-dao-insight\/","og_locale":"en_US","og_type":"article","og_title":"About | Dao Insights","og_description":"\"What is this goldmine of a website I have just come across?\" Find out more about Dao Insights and our mission to open the world to China!","og_url":"https:\/\/daoinsights.com\/about-dao-insight\/","og_site_name":"Dao Insights","article_modified_time":"2023-03-20T11:57:43+00:00","og_image":[{"width":600,"height":147,"url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/dao-logo-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"About | Dao Insights","twitter_description":"\"What is this goldmine of a website I have just come across?\" Find out more about Dao Insights and our mission to open the world to China!","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/daoinsights.com\/about-dao-insight\/","url":"https:\/\/daoinsights.com\/about-dao-insight\/","name":"About China publication Dao Insights | Dao Insights","isPartOf":{"@id":"https:\/\/daoinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/daoinsights.com\/about-dao-insight\/#primaryimage"},"image":{"@id":"https:\/\/daoinsights.com\/about-dao-insight\/#primaryimage"},"thumbnailUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res-1024x1024.png","datePublished":"2020-05-31T22:57:15+00:00","dateModified":"2023-03-20T11:57:43+00:00","description":"\"What is this goldmine of a website I have just come across?\" Find out more about Dao Insights and our mission to open the world to China!","breadcrumb":{"@id":"https:\/\/daoinsights.com\/about-dao-insight\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/daoinsights.com\/about-dao-insight\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/about-dao-insight\/#primaryimage","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","width":2400,"height":2400},{"@type":"BreadcrumbList","@id":"https:\/\/daoinsights.com\/about-dao-insight\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/daoinsights.com\/"},{"@type":"ListItem","position":2,"name":"About"}]},{"@type":"WebSite","@id":"https:\/\/daoinsights.com\/#website","url":"https:\/\/daoinsights.com\/","name":"Dao Insights","description":"News, trends, and case studies from China","publisher":{"@id":"https:\/\/daoinsights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/daoinsights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/daoinsights.com\/#organization","name":"Dao Insights","url":"https:\/\/daoinsights.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/","url":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","contentUrl":"https:\/\/daoinsights.com\/wp-content\/uploads\/2020\/06\/Dao-red-high-res.png","width":2400,"height":2400,"caption":"Dao Insights"},"image":{"@id":"https:\/\/daoinsights.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":0,"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"wp:attachment":[{"href":"https:\/\/daoinsights.com\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}